Penn Newhard
Partner
Accounts
Nate Simmons
Partner
Accounts
Greg Williams
Partner, Media Director
Accounts
Ian Anderson
Director of Public Relations
Accounts
H. Mavis Fitzgerald
Account Manager
Accounts
John DiCuollo
Account Manager
Accounts
Sarah Hubbard
Account Manager
Accounts
Kara Armano
Account Manager
Accounts
Lindsay Brown
Media Planner
Accounts
Dax Kelm
Account Manager
Accounts
Jonathan Georger
Online Brand Manager
Accounts
Mike McCormack
Account Manager
Accounts
Fielding Miller
Account Manager
Accounts
Laura Patten
Media Planner
Accounts
Niklas Brosnan
Account Manager
Accounts
Holly Orr
Media Planner
Accounts
Steve Metcalf
Account Manager
Accounts
Elinor Fish
Account Manager
Accounts
Natasha Lucero
Media Coordinator
Lindsay Logan
Operations Manager
Alison Nestel-Patt
Account Coordinator
Cory Lowe
Account Manager
Accounts
Laura Merino
Media Coordinator
< click image for more info

About Us

Passion drives results


For over 14 years, Backbone Media has maximized media exposure for our clients in the active lifestyle marketplace. We are an agency of 25 hard-charging skiers, climbers, cyclists, runners, boaters, hunters and anglers that passionately represents some of the world’s best lifestyle brands and destinations.

 

At Backbone we combine the best research and data tools with experience and long-standing relationships to develop integrated media and public relations strategies.

 

Our team of marketing professionals provides clients with the bandwidth and creativity of a large agency, while remaining credible and authentic to our clients and our core

 

 

Backbone X-Games Lounge, January 2011

 

Accolades and Awards

Backbone named a "Colorado Company to Watch"


 

The Colorado Office of Economic Development and International Trade included Backbone Media on its annual list of the state's fastest growing small companies.

Read more about the award and
see the full list of winners here.

 

Backbone Media listed as a "Dream Job" by Outside

 

 

Backbone listed as one of Outside's 37 dream jobs. Click here to read the story.

 

 

 

Nate Simmons honored in SGB's "40 Under 40"



Sporting Goods Business magazine honored Backbone's Nate Simmons in its annual "40 Under 40" list. Nate was chosen from a list of over 300 of the industry's top leaders.

 

Click here to read Nate's interview in SGB.

 

Penn offers some insight into his "Pack Mentality" in Outside.

 

 

Cick here to read the story.