Penn Newhard
Nate Simmons
Greg Williams
Partner, Media Director
Ian Anderson
Director of Public Relations, Partner
John DiCuollo
Senior Account Manager
Kara Armano
Senior Account Manager
Lindsay Brown
Media Planner
Mike May
Senior Account Manager
Fielding Miller
Account Manager
Niklas Brosnan
Account Manager
Holly Orr
Media Planner
Lindsay Logan
Head of Digital Operations
Alison Nestel-Patt
Senior Account Manager
Cory Lowe
Account Manager
Laura Merino
Media Supervisor
David DeMartini
Digital Specialist
Erin Rolston
Design Coordinator
Carl Johnson
Account Manager
Alex Aufmann
Media Planner
Michael Davies
Business Manager
Erik Wardell
Account Manager
Katie Wolitarsky
Account Manager
Amanda Boyle
Social Media Account Manager
Holly Potter
Marketing and New Business Manager
Melissa Atwood
Media Planner
Sarah Maner
Media Coordinator
Liz Rovira
PR Coordinator
Mackenzie Carroll
Account Manager
Maria Hidalgo
Account Manager
Patrick King
PR Coordinator
Brian Holcombe
PR Account Manager
Maggie Edmunds
PR Coordinator
Sam Coffey
PR Coordinator
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About Us

Passion drives results

For over 15 years, Backbone Media has maximized media exposure for our clients in the active lifestyle marketplace. We are an agency of 30 hard-charging skiers, climbers, cyclists, runners, boaters, hunters and anglers that passionately represents some of the world’s best lifestyle brands and destinations.


At Backbone we combine the best data and research with decades of experience and long-standing relationships to develop integrated media and public relations strategies.


Our team of marketing professionals provides clients with the bandwidth and creativity of a large agency, while remaining credible and authentic to our clients and our core values.


Accolades and Awards

Backbone named a "Colorado Company to Watch"


The Colorado Office of Economic Development and International Trade included Backbone Media on its annual list of the state's fastest growing small companies.

Read more about the award and
see the full list of winners here.


Backbone Media listed as a "Dream Job" by Outside



Backbone listed as one of Outside's 37 dream jobs. Click here to read the story.




Nate Simmons honored in SGB's "40 Under 40"

Sporting Goods Business magazine honored Backbone's Nate Simmons in its annual "40 Under 40" list. Nate was chosen from a list of over 300 of the industry's top leaders.


Click here to read Nate's interview in SGB.


Penn offers some insight into his "Pack Mentality" in Outside.



Cick here to read the story.