POC is a Swedish-based company committed to revolutionizing the quality and degree of protection of helmets and body armor. Using the very latest high-tech materials and design techniques, POC works with world-class injury and safety specialists to ensure the highest quality in protection. POC’s lightweight, high-performance gear offers its athletes the ultimate protection against injury thanks to its superior impact absorption and penetration resistance.

POC is an official equipment supplier to the national Swedish Alpine Ski Team as well as the U.S. Ski Team.

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Team Lost Coast Brewery
Bekah tearing it up on the finish of stage three of the Oregon Enduro Series finals this weekend at mt hood!!! Thanks for a great season Lost Coast Brewery Marin Bikes GU Energy Labs CamelBak ESI Grips POC
David Cachon : Official Fanpage
Fortanete - Teruel Centro BTT Maestrazgo #tablesforthebabes #tabletop #mountainbike #enduro #btt #teruel #fortanete RoseBikes ION bike EL GALLO COMPONENTS POC spain POC Five Ten Five Ten España La Casa de la Bicicleta WALLRIDE MAGAZINE
Luca Tribondeau
📷: Fabian Weber MINI Eat the Ball Colmar Nordica International POC #Leki BLUE TOMATO #Kitzsteinhorn Douchebags
Bo Håkansson Our dear friend and POC’s first outside investor has passed away. Bo belongs to the rare breed of business people and investors who possess the qualities of trust. Trust in subjectivity and gut feeling. Trust in what surrounded him - colleagues and partners. In contrast to the vast majority in the corporate world trapped in micro detailing, he was the far-sighted and patient comrade, sharing passion and risk. More than anything we mourn for his family. But we also regret that Swedish trade and industry has lost momentum in bringing sober common sense to the corporate world, needed for renewal and additional competitiveness, as Bo is not around anymore. On the other hand we are grateful for being infected by Bo and will make sure to carry ”his way” forward. ”Without Bo, POC wouldn´t be what it has become. Exactly 10 years on the day, today, we had been negotiating with a number of different investors. Bo had shown interest and a single capable guy like Bo, unlike a bunch of smaller guys, was a dream. So I called him up for a final decision and his message was short and redemptive; let´s go!” Stefan Ytterborn on behalf of the POC Team



Swedish brand completes round of 17 rep hires leading into Interbike tradeshow

ASPEN, Colo. (Sept. 9, 2014) Ahead of a significant expansion in its cycling apparel, accessory and helmet offering for 2015, POC has strengthened its sales force with four


recent coverage

Feature article on the POC Octal helmet in Peloton. "Instead of a conservative, derivative road offering, POC has thrown down a design, safety, aethetic and technological gauntlet."


account managers