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Based in Steamboat Springs, CO, SmartWool® is an apparel brand whose products are inspired by living and playing in the mountains. The company offers year-round apparel for an active life lived in unpredictable mountain climates. SmartWool® products are created to get the most out of the inherent benefits of Merino wool while delivering extraordinary comfort through intelligent and thoughtful products, allowing mountain athletes to do what they love to do longer. SmartWool Corporation is a wholly owned subsidiary of The Timberland Company. Visit SmartWool >


Starting to dream of a wintery backcountry after last nights San Francisco #AlmostAblaize premier. PC: Teton Gravity Research
Gazelle Sports Grand Rapids
Hillary is pumped about our SmartWool accessories!!! Socks, gloves and gaiters OH MY!!!
Mike Bailey
Great socks!!
George Fisher
You still have till noon on Monday to take part in this weeks #Socktober competition. Take a picture of your favourite socks or your socks in an unusual place etc. And post the picture in Mondays Socktober post to be in with a chance of winning a pair of SmartWool socks.. Chris
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#SWfanVan engaging brand fanatics from Michigan to Tennessee

STEAMBOAT SPRINGS, Colo. (Sept. 15, 2014) In response to a 500-percent lift in engagement and 30-percent increase in overall fan and follower numbers on its social media channels over the last year, SmartWool

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recent coverage

Smartwool running apparel showcased in the Trail Runner "Wild West" photo camp feature.


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