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Based in Steamboat Springs, CO, SmartWool® is an apparel brand whose products are inspired by living and playing in the mountains. The company offers year-round apparel for an active life lived in unpredictable mountain climates. SmartWool® products are created to get the most out of the inherent benefits of Merino wool while delivering extraordinary comfort through intelligent and thoughtful products, allowing mountain athletes to do what they love to do longer. SmartWool Corporation is a wholly owned subsidiary of The Timberland Company. Visit SmartWool >

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SmartWool
11/27/2014
Strong team showing at the trot today. Happy Thanksgiving from the SmartWool crew. I am also proposing all Turkey Trots be renamed to Gravy Trains.
Marc Plotnick
11/27/2014
Best socks ever.
Marc Plotnick
11/27/2014
The best socks you will ever where.
Marie Veronique
11/26/2014
<3 SmartWool recommended in special gift guide from Marie Veronique #skincare.
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press

09/15/2014

#SWfanVan engaging brand fanatics from Michigan to Tennessee

STEAMBOAT SPRINGS, Colo. (Sept. 15, 2014) In response to a 500-percent lift in engagement and 30-percent increase in overall fan and follower numbers on its social media channels over the last year, SmartWool
[more…]

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recent coverage

Smartwool running apparel showcased in the Trail Runner "Wild West" photo camp feature.

 


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