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Based in Steamboat Springs, CO, SmartWool® is an apparel brand whose products are inspired by living and playing in the mountains. The company offers year-round apparel for an active life lived in unpredictable mountain climates. SmartWool® products are created to get the most out of the inherent benefits of Merino wool while delivering extraordinary comfort through intelligent and thoughtful products, allowing mountain athletes to do what they love to do longer. SmartWool Corporation is a wholly owned subsidiary of The Timberland Company. Visit SmartWool >


Active Junky
What makes an Active Junky staff member's wish list? After much debate, we narrowed down a gear list pages long to five picks from Yeti Cycles, Lumberjack Oils, ATOMIC SKIING, SmartWool and GoPro:
Boulder Running Company - Cherry Creek
Are you smarter than a sheep?! How long have you been wearing SmartWool?? Tell us how long you have worn and why you love Smartwool in comments below and you could win two pairs of running socks! Winner chosen at random on Friday at 6 pm! Baaaabaaaabaaa
Blue Heron - Furnishings for the Home
Do you have your SmartWool socks yet? All of our inventory is on the floor, so once it's gone- it's gone! Lots of styles for men, women and children! We also have women's SmartWool hats, scarves and gloves!
R&G Shoes
12 Days of R&G Shoes - Day 4 (a day late) Socks, footless tights and hats from SmartWool make excellent stocking stuffers for the whole family!
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#SWfanVan engaging brand fanatics from Michigan to Tennessee

STEAMBOAT SPRINGS, Colo. (Sept. 15, 2014) In response to a 500-percent lift in engagement and 30-percent increase in overall fan and follower numbers on its social media channels over the last year, SmartWool

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recent coverage

Smartwool running apparel showcased in the Trail Runner "Wild West" photo camp feature.


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