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Based in Steamboat Springs, CO, SmartWool® is an apparel brand whose products are inspired by living and playing in the mountains. The company offers year-round apparel for an active life lived in unpredictable mountain climates. SmartWool® products are created to get the most out of the inherent benefits of Merino wool while delivering extraordinary comfort through intelligent and thoughtful products, allowing mountain athletes to do what they love to do longer. SmartWool Corporation is a wholly owned subsidiary of The Timberland Company. Visit SmartWool >

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SmartWool
04/23/2014
Our friends SoulPancake and Kid President are nominated for a Webby. We only have a few hours left to vote. It's time to activate and help them bring one of The Webby Awards home. VOTE: http://bit.ly/1lG9e20
SmartWool
04/23/2014
The recent tragedy in the Khumbu Icefall on Mt. Everest has rocked the mountaineering community. A group of photographers, including Jimmy Chin and Renan Ozturk, are selling prints to help raise money for the Sherpa families that have lost loved ones in the avalanche. Read below for more details.
SmartWool
04/22/2014
A pair of our socks seems to have found their own spring break. They look like they got some beach miles this morning too, which made my jealousy go from a 6 to an 8.
Appalachian Outfitters
04/22/2014
There's nothing like receiving 600 pairs of SmartWool socks on a cloudy day. ☁️
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press

03/20/2014

Less than a year afterlaunching its community-driven ambassador initiative, the Fan Field Tester program, SmartWool is adding elite athletes to its roster. Fan Field Tester has been a homerun, says SmartWool president, Mark Satkiewicz. We have engaged the most passionate part of our fan-base
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recent coverage

Smartwool running apparel showcased in the Trail Runner "Wild West" photo camp feature.

 


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