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Based in Steamboat Springs, CO, SmartWool® is an apparel brand whose products are inspired by living and playing in the mountains. The company offers year-round apparel for an active life lived in unpredictable mountain climates. SmartWool® products are created to get the most out of the inherent benefits of Merino wool while delivering extraordinary comfort through intelligent and thoughtful products, allowing mountain athletes to do what they love to do longer. SmartWool Corporation is a wholly owned subsidiary of The Timberland Company. Visit SmartWool >


The resorts are starting to open up in the Colorado. It’s time to pull in and suit up and to kick the season off right. Make sure you have the right style out there and if you don’t, it’s time to step the game up. Check out our SlopeStyle socks and the rest of the gear that will keep you going. http://bit.ly/1xEtrGW
Great turnout in Portland, OR for the premier of Fan Field Tester Athlete, Bryan Fox's shred flick. Pathology Project is one dang fine film. Make sure to pick up a copy of Snowboarder Magazine to get a copy.
Fleet Feet Carrboro & Durham
Today's #ImAFitnatic topic: Your Lucky Charm Please post your response (photos suggested), tag your running friends that can relate and include #ImAFitnatic Today's lucky winners will receive a pair of SmartWool socks and a Fleet Feet Water Bottle. You must do all three things to be entered to win (post, tag friends, include #ImAFitnatic) Good luck! #fleetfeetfun As always, winners will be chosen tomorrow morning at 10 am.
We're stoked that our Mid 250 Funnel Zip got a mention in Outside Magazine's Winter Buyers Guide as one of the best baselayers. Check out the review below or see it for yourself on SmartWool.com in his and hers http://bit.ly/1tZudRr.
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#SWfanVan engaging brand fanatics from Michigan to Tennessee

STEAMBOAT SPRINGS, Colo. (Sept. 15, 2014) In response to a 500-percent lift in engagement and 30-percent increase in overall fan and follower numbers on its social media channels over the last year, SmartWool

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recent coverage

Smartwool running apparel showcased in the Trail Runner "Wild West" photo camp feature.


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