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Based in Steamboat Springs, CO, SmartWool® is an apparel brand whose products are inspired by living and playing in the mountains. The company offers year-round apparel for an active life lived in unpredictable mountain climates. SmartWool® products are created to get the most out of the inherent benefits of Merino wool while delivering extraordinary comfort through intelligent and thoughtful products, allowing mountain athletes to do what they love to do longer. SmartWool Corporation is a wholly owned subsidiary of The Timberland Company. Visit SmartWool >


#fanfieldtester Jason Schlarb just won a race in the Alps which is amazing. What's even more amazing is his finish is now immortalized in a giant wheel of cheese.
Morgan's Shoes
Drumroll please, this Friday-Sunday we will be offering our Facebook friends $40 off of any purchase $80 and up!!!! Stop on in and check out our new Birkenstocks and SmartWools!!!
Boulder Running Company/Colorado Springs
Many THANKS to SmartWool for supporting our Boulder Running Company/Women's Fit Team! The socks made for a GREAT run!
Dana Michel
Hi there! Yesterday I joined Todd for the Sports Basement Presidio Fun Run. He gave us all a pair of socks to try out which was really neat! I've actually been wearing smart wool for years for skiing--I have many a pair of the wonderfully thick and terrifically colored ski socks (which I absolutely love) but had never tried any of your thin wool socks for warm weather activities. I have to say I was impressed. I expected my feet to feel hot, but instead the fabric wicked. I also noticed that my socks were barely damp from sweat after the run unlike my cotton socks are. Definite two thumbs up!
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SmartWool ranks 4th overall in Product Quality

STEAMBOAT SPRINGS, Colo. (June 17, 2014) A recent Brand Strength Report for 2014 study by the SportsOneSource Consumer Research Group shows that SmartWool now ranks

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recent coverage

Smartwool running apparel showcased in the Trail Runner "Wild West" photo camp feature.


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