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Based in Steamboat Springs, CO, SmartWool® is an apparel brand whose products are inspired by living and playing in the mountains. The company offers year-round apparel for an active life lived in unpredictable mountain climates. SmartWool® products are created to get the most out of the inherent benefits of Merino wool while delivering extraordinary comfort through intelligent and thoughtful products, allowing mountain athletes to do what they love to do longer. SmartWool Corporation is a wholly owned subsidiary of The Timberland Company. Visit SmartWool >


#Winteriscoming and some Boston preseason stoke is happening at 60 Canal St. with theskimonster.com. We've got swag, beers, and ski movies, let's do this.
Athleta at Market St. Lynnfield gave us a shout on the ole Twittershpere, so we showed up to swag them out - that's how it works, you call, we haul. #SWfanVan
Footloose & Fancy
If only we got a dollar every time a customer compliments our amazing SmartWool selection :) We got in more stock today and don't forget, if you buy 3 or more you get 10% off!
Alright #BVT, you we're rad, thanks for hanging out. Now were blazing down to Boston. Going to throw a party with our friends theskimonster.com. Get ready to get down, 7:00pm at their shop. #SWfanVan
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#SWfanVan engaging brand fanatics from Michigan to Tennessee

STEAMBOAT SPRINGS, Colo. (Sept. 15, 2014) In response to a 500-percent lift in engagement and 30-percent increase in overall fan and follower numbers on its social media channels over the last year, SmartWool

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recent coverage

Smartwool running apparel showcased in the Trail Runner "Wild West" photo camp feature.


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