Eddie Bauer Case study


 

 

 Eddie Bauer challenged our media team to drive relevancy and new customers on all channels with a limited Print budget. 

We negotiated with our key media partners to drive brand conversation through multi-faceted social media integrations and leveraged influencer bloggers to highlight products in an authentic way. 

With 24% less budget from the previous year, we were able to lower the CPM and increase total impressions year over year.