Greg Williams


Climber, mountain biker, fly fisherman, backcountry skier but mostly a dad, Greg has a long tenure in the outdoor industry that began when he founded the legendary Philadelphia Rock Gym in 1993. His continued love affair with rock climbing led greg to climbing magazine in Carbondale, where he worked for four years as the advertising director before joining Backbone in 2005. Greg launched the media department at Backbone, which now buys over $30 million annually for clients.