Raised in the capital of the South, Ian spent his formative years living in a tent in West 'by God' Virginia, learning how to flip rafts full of unsuspecting guests on the Gauley River. After graduating from the University of Virginia, Ian migrated to Colorado where he could dovetail his whitewater habit with a ski addiction. Before starting at Backbone, Ian spent seven years pitching Vail to the media as the director of marketing and communications for the local tourism bureau. In his free time Ian tries to keep up with his pro mountain biker wife Sari, and their two young groms Juniper and Axel. Ian has spent the last 11 years at Backbone, working with the firm's diverse portfolio of PR clients and helping it grow to be the country's leading active lifestyle agency.