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Highlights

Redbook-July 2008

Klean Kanteen

“Stainless steel Klean Kanteens are portable and safe to reuse.”

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Outdoor Life - June 2008

Brunton 20-45x62

2008 Editor’s Choice – Spotting Scope
“The Wyoming company has hit a towering grand slam with this scope.”

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Health - June 2008

Hydrapak Gel-Bot and Nite Ize SpotLit

Winners: America’s Healthiest Fitness Awards

Best hydration: Hydrapak Gel-Bot. “Great for a day hike or tough Spinning class, this cleverly designed bottle holds water and sports gel in one container.”

Best reflective device/light: Nite Ize Spotlit. “Clip the lightweight, water-resistant light on your bag’s zipper, your bike or even your dog’s collar, and you’ll stay safe on evening walks and hikes.”

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InStyle - Spring 2008

Newton Running

“These sneakers embrace summer’s neon trend (and they’re also great running shoes).”

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Maxim - June 2008

Big Agnes Copper Spur

“The lightest tent in our test gets sciency on our ass: Anodized aluminum poles and thin nylon keep weight under four pounds – so you can haul more Lunchables!”

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National Geographic Adventure - May 2008

Cloudveil Koven Jacket

“Passive fabric is so last year. The Schoeller C_Change material used in Cloudveil’s waterproof-breathable Koven Plus alpine shell actually changes shape at the molecular level according to temperature.”

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Lucky - May 2008

Sanük Siesta Thong

“Flip-flops in Guatemalan cotton provide just a hint of pattern mixing.”

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Fitness - April 2008

Hydrapak Gel Bot

“Perfect if you’re out on a long bike ride, this combo can hold 24 ounces of liquid and 3.2 ounces of energy gel.”

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Fortune Small Business - March 2008

Brunton Epoch

“These binoculars weigh 32 ounces and offer a light-filled view from 1,000 yards away. They’re also guaranteed for life.”

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Time Magazine - March 2008

Klean Kanteen

“These bottles are made of durable and light stainless steel inside and out. Drink Up.”

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About Us

Backbone Media is a media planning and public relations firm specializing in the outdoor industry and specialty markets. We tailor our services to the needs of each client. While we focus on traditional PR, our expertise includes marketing and advertising/media buying.