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Highlights

Runners World - July 2009

SmartWool Ewenify2 Tee

“Most Resilient” – The Ewenify2 Tee got top marks for refusing to yield to smelliness.

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Men's Journal - July 2009

Big Agnes Twin Butte Car Tarp

We Like the light and easy-to-set-up Big Agnes Twin Butte Car Tarp, because it attaches directly to your car’s roof rack or can be set up on its own as a lean-to-style sunshade.

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Entrepreneur - June 2009

POC

POC company profile. “As the first company to produce protection for the entire body, it’s set to own the category, head to toe.”

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New York Times - May 2009

Brunton BrewFire

“The Brewfire ‘works like any regular filter coffee machine.. made a decent filtered cup of coffee,’ he said, admiring the stainless steel pot, which was easy to clean.”

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Mens Journal - May 2009

TNF E-Race Boa

“The Boa system has been used in trail-runners and snowboard boots, and now it’s in a hydro pack. Just twist a dial on the E-Race, and steel wires compress the 50-ounce bladder to eliminate sloshing.”

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Field & Stream - May 2009

Gerber Legendary Blades

Gerber Big Rock Camp Knife – “Survive the night with a knife”

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National Geographic Adventure - May 2009

Brunton Profile Duo

“Portable grill or camp stove? It used to be that you had to choose between the two. Not so with Brunton’s new Profile uo Range/Grill combo. Boil your pasta on the left, toast your dogs on the right.”

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Outside - May 2009

Black Diamond company profile

“Once the penniless orphan of Patagonia, Black Diamond Equipment is now an outdoor-industry titan. They did it by hiring passionate people and letting them do what they love. And beat the crap out of stuff.”

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Outdoor Life - April 2009

Sitka 45 Bivy

2009 Editor’s Choice
“This pack’s 4500 cubic inches of space is achieved with a convertible meat shelve that tucks away when not in use.”

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Outside - April 2009

Cloudveil Dyno Pant & Gerber Omnivore

“Cloudveil’s comfortable Dyno Pant is made from a stretchy, quick-drying nylong twill that resists wrinkles even after its been stuffed into a pack for a week.”

“The battery slot in Gerber’s Omnivore can accept a range of sizes, from standards to camera cells.”

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About Us

Backbone Media is an independent public relations and media agency specializing in the outdoor and active lifestyle markets. With offices in Carbondale, Colo., and Jackson, Wyo., Backbone delivers results with an authentic passion for the products and brands we represent.

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