Penn Newhard

Founder/ Managing Partner

A graduate of Brown University, Penn left his job as a Wall Street municipal bond trader in 1989 to relocate to Aspen, Colorado. His renaissance mountain lifestyle saw him working winters at the resort and summers on the river, eventually leading to a post as advertising director a Climbing Magazine in 1992. Penn founded Backbone in 1997 with two employees and one phone. His enthusiasm and unbridled energy have helped Backbone grow to over 45 employees and over 50 brands.