PUBLIC RELATIONS

By leveraging our relationships with a vast network of editors, publishers, writers, and producers, Backbone generates frequent and significant media coverage for our clients. The buzz we generate for brands is proven to drive sales.

  • STRATEGY

  • EDITORIAL COVERAGE

  • PRESS RELEASES

  • BRANDED CONTENT

  • PRODUCT PLACEMENT

  • INFLUENCER SEEDING

  • BLOGGER OUTREACH

  • SPOKESPERSON/ TALENT MANAGEMENT

  • EVENT MANAGEMENT

  • TRADESHOWS

  • CRISIS MANAGEMENT

  • MEASUREMENT

 

MEDIA

Backbone buys millions in media annually for clients. We are experts at scaling a brand's message to engage targeted markets across all mediums.

 

  • BUYING

  • STRATEGY AND PLANNING

  • NEGOTIATIONS

  • REPORTING AND ANALYTICS

  • OPTIMIZATION

  • MARKET RESEARCH

 

SOCIAL

With experience in PR and Media, Backbone helps brands navigate the social media space, creating a place for discovery and community with their consumers.

 

  • STRATEGY

  • CAMPAIGN

  • MEASUREMENT

  • RESEARCH

  • AUDIT

CONTENT

Backbone creates content strategies to share compelling brand stories with targeted audiences. We rely on an extensive network of active lifestyle writers, videographers, photographers and influencers to produce and promote content. Through both earned and paid distribution, we add scale.

  • STRATEGY

  • DEVELOPMENT

  • PLANNING

  • PARTNERSHIPS

  • DISTRIBUTION

  • EDITING