Greg Williams

Greg has over 20 years experience in the outdoor industry. He came to Backbone Media in 2005 after running the Advertising Department at Climbing Magazine for four years. In 2012, Greg became Partner at Backbone Media after operating as the Media Department Director for eight years. During his tenure at Backbone, not only has Greg built, managed and fostered a strong team of media professionals, but he has also been instrumental in the success of Backbone's media clients. Greg has played a critical advisory, execution and management role on everything from media campaigns to important business decisions, such as opportunities for growth and development. Greg is an outdoor enthusiast who spends his weekends climbing, skiing, fishing and camping with his wife and two kids.

Two truths and one lie:

• I share an NCAA basketball record - 16/16 from the free throw line
• I rappelled into the opening day Phillies/Braves baseball game
• My first real job was being a telemarketer