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Dec 16|POC

POC Appoints New CEO

Park City, UTAH (December 16, 2016) — POC, a leading manufacturer of ski and cycling helmets, eyewear, body armor and apparel, has named Jonas Sjögren as its new CEO. Sjögren will begin work in his new role on February 1, 2017. 

Sjögren joins POC from Discovery Networks Sweden, where he was also CEO. He has more than fifteen years experience in the TV and media industry, including ten as CEO for multiple Swedish channels. 

“Getting the opportunity to lead POC, a global company synonymous with safety, innovation and forward thinking, is incredibly exciting,” said Sjögren. “As a Swede I have watched POC’s journey and international growth over the last ten years and I am looking forward to supporting the mission and increasing its global presence in snow sport and bike markets.”

POC was founded in 2005 in Sweden, with a strong mission to possibly save lives and to reduce the consequences of accidents for gravity sports athletes and cyclists. Since October 2015, POC has been part of the Dainese group, an Investcorp portfolio company. 

“I am pleased to welcome Jonas to POC and I am looking forward to working with him,” said Cristiano Silei, Dianese Group CEO. “The potential for POC is clear and by bringing together our expertise, innovation and technology I am convinced that we can continue to grow strongly and make a very positive impact.” 

About POC: POC is a Swedish company with a strong mission to do the best we can to possibly save lives and to reduce the consequences of accidents for gravity sport athletes and cyclists. More information at

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