Connecting brands to
The Here
The Next
for 25 years

Featured Work

Candela

Backbone helped the new Candela electric ‘flying boat’ take off in the US with a major media launch at the CES Show.

Smartwool

Smartwool and Backbone launched a campaign to promote fun-loving exploration and individual empowerment with the brand’s new line of socks and apparel.

Bank of the West

Bank of the West is leading the charge toward a more sustainable future by encouraging consumers to divest away from supporting the fossil fuel industry. The topic of sustainable finance is unknown to most members of the public, and Backbone has undertaken major, integrated awareness efforts to spread the word.

Chaco

To show consumers how Chaco's products are made, the brand renovated and retrofitted a school bus to be a mobile, custom design and repair center. The “Fit for Adventure” tour traveled the country, stopping in cities and at retailers to take custom orders and repair sandals so customers could continue wearing their beloved Chacos.

We Create Growth

Our work is rooted in a simple belief: The outdoors make us better. We partner with brands who share our passion for being outside and dig deep to understand their goals and opportunities. We combine hard data with hard-earned experience. We bring a never-giving-up, comfortable-with-the-uncomfortable attitude to the table. That’s just how we do things.

Dig into what makes us tick.

Our agency

What we do

Paid Media
Search Marketing
Affiliate Marketing
Omni-channel Strategy
Public Relations
Social Media
Influencer Marketing
Analytics
Creative & Content

Our foundation

Two guys posing for a photo
Trail runner flipping through a big guest book at a backcountry hut
Two female cyclists seated in the desert smiling for the camera

It all begins and ends with real, human connections. Backbone is a place where we live our values from sunup to sundown, advocating for the environment, the outdoors, the brands we love, and one another. And we're having a damn good time doing it.

See how we approach work and life

Our culture

Recent Insights