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Feb 18|Dragon Alliance

Dragon Eyewear Debuts XP Fishing Collection

SAN CLEMENTE, Calif., (Feb. 18, 2021) – Dragon Eyewear, a leader in the performance eyewear space with deep roots in the action sports world, introduces its first sunglass collection dedicated to fishing. The four new sun styles are designed with a variety of lens tints, specific to different fishing environments and allow for all day comfort and clarity whether you are deep-sea, in-shore, or sunrise/sunset fishing.

The new fishing styles are part of the brand’s XP Cross-Performance line, offering sunglasses to explore the extraordinary, conquer extreme circumstances, and embrace the most exhilarating adventures on water, land or snow. Sunglass styles across the XP Collection are designed with functionality and versatility in mind, allowing wearers to customize their vision experience.

“Dragon is well known for designing eyewear to complement water and snow activities, so expanding into the fishing space is a natural progression for the brand,” said Thomas Burkhardt, Senior Vice President of Global Brands, Marketing and Design for Marchon Eyewear, Inc. “The Fishing Collection features Dragon’s H2O Floatable technology, offers seven distinct lens tints and four styles for every type of angler, from deep-sea to fly fishing. Options of styles and lens tints that are specific to different environments gives the wearer the ability to choose a sunglass that fits his or her needs.”

Each of the four styles in the new collection feature H2O floatable technology – using a lightweight, injection-molded thermoplastic, which is less dense than water, allowing them to float. Finished with water-resistant hardware, these sunglasses are designed with hydrophobic and oleophobic lens coatings, providing resistance to water, moisture, dirt, oils and the elements. Performance Polarized lenses blended with Lumalens color optimization maintain a crystal-clear view, making them perfect for being out on the water. Additionally, each style has detachable floating leashes and rubber nose pads for extra grip and comfort.

The Shore X is a timeless style designed for all day comfort on the water with an ultra-lightweight, slim profile featuring H2O floatable technology. The Lumalens color optimization and Performance Polarized lenses allow visibility from the flats to the canyon. Whether you’re jumping tarpon or jigging tuna, the Shore X is a must-have. Available in (005) Matte Black/LL Super Blue Ion Polar, (418) Matte Navy/LL Blue Ion Polar, (043) Matte Black LL/Red Ion Polar, (025) Matte Grey/LL Blue Frozen Polar; MSRP: $239.00.

With a slightly larger design, the Reel X provides max coverage with style. Rubber temple tips, floatable leash, and nose pads keep the Reel secure. H2O floatable technology paired with Performance Polarized lenses offer the ultimate lightweight sunglass for all day comfort, whether you’re surf casting or trolling. Available in (002) Matte Black/LL Copper Polar, (029) Matte Grey/LL Green Ion Polar, (418) Matte Navy/LL Blue Ion Polar, (043) Matte Black/LL Red Ion Polar; MSRP: $239.00.

A full wrap style with ample side coverage, the Tidal X provides the ultimate enhancement for long days on the water. Co-molded temples and rubber nose pads keep it secure during the roughest of seas and longest of fights. Lumalens technology and Performance Polarized lenses allow you to see from the flats to the deepest of oceans. Available in (025) Matte Grey/LL Blue Frozen Polar, (045) Matte Black/LL Green Ion Polar, (043) Matte Black/LL Red Ion Polar, (418) Matte Navy/LL Blue Ion Polar; MSRP: $239.00

Bold in style with a shield lens, the Vessel X doesn’t overlook comfort and visibility while out on the water. Six-base curve with a shield lens provides massive field of vision while keeping the harmful light out. Available in (002) Matte Black/LL Copper Polar, (028) Matte Grey/LL Super Blue Ion Polar, (418) Matte Navy/LL Blue Ion Polar, (045) Matte Black/LL Green Ion Polar

To learn more about Dragon Alliance and the new collection visit dragonalliance.com.

About Dragon
Based in San Clemente, California, Dragon is internationally recognized as a leading performance eyewear brand for those seeking progressively designed products, high-level performance and innovative technology. Since 1993, our world class collection of athletes and ambassadors helped pioneer and inspire our wide range of products, while our heritage in surf and snow culture illustrates our ongoing celebration of an active, impassioned lifestyle. For more information on Dragon’s premium goggles and eyewear, visit dragonalliance.com 

About Marchon Eyewear, Inc.
Marchon Eyewear, Inc. is one of the world’s largest manufacturers and distributors of quality eyewear and sunglasses. The company markets its products under prestigious brand names including Calvin Klein, Columbia, Converse, DKNY, Donna Karan, Dragon, Flexon, Karl Lagerfeld, Lacoste, Lanvin, Liu Jo, Longchamp, Marchon NYC, Marni, MCM, Nautica, Nike, Nine West, Pilgrim, Pure, Salvatore Ferragamo, Skaga and Victoria Beckham. Marchon Eyewear distributes its products through a global network of subsidiaries and distributors, serving over 80,000 accounts in more than 100 countries. Marchon Eyewear is a VSP Global® company, which is a doctor governed organization focused on connecting its 88 million members to affordable, accessible, high quality eye care and eyewear. For more information, visit www.marchon.com and follow @marchoneyewear.

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LINK TO DOWNLOAD PRODUCT + CAMPAIGN IMAGES:

https://marchon.box.com/s/rjzky7qln0iwk99w4l277h4rqgqdtksy

SOCIAL MEDIA: @DragonAlliance

MEDIA CONTACTS:
Marchon Eyewear, Inc.
Kelly Schwartz, Public Relations Specialist
+1-631-629-3801
kschwartz@marchon.com

Backbone Media
Josh Headley, PR Account Manager
+1-970963-4873 ext. 216
josh.headley@backbonemedia.net

Josh Headley
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