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Nov 07|OXX

OXX Signs with Backbone Media

GRAND RAPIDS, Mich. (Nov. 7, 2016) – Backbone Media is thrilled to join forces with OXX, Inc., manufacturer of the COFFEEBOXX™ jobsite coffeemaker and Workhorse Coffee®, the coffeemaker’s preferred coffee pods. OXX has partnered Backbone Media to amplify marketing efforts across trade, outdoor, and military audiences.

As the world’s toughest coffeemaker, the COFFEEBOXX is built to brew hot, premium coffee in the world’s most challenging environments. From construction sites across North America to military bases in Afghanistan, the COFFEEBOXX delivers hot cups of coffee to the hardest working people on earth.

After seeing countless building crews using battered coffeemakers and broken microwaves on jobsites in his growing subdivision, OXX founder and CEO Jim Doan knew there was an opportunity. His answer? The COFFEEBOXX.

The COFFEEBOXX brews using single-serve coffee pods and works with all Keurig® K-Cup®-compatible pods. Its new companion coffee, Workhorse Coffee, is available in two blends—Dark & Bold and 2X Caffeine—and can be purchased with COFFEEBOXX Bundles at

By creating the toughest appliances in the world for people who work and play in the outdoors, OXX is pioneering a new category of extremely durable and portable “ruggedized” appliances. Beyond the jobsite, OXX products are perfect for RVing, boating, and car-camping, as well as home shops and hunting or fishing camps.

“We’re very excited to begin working with OXX,” said Janelle Huelsman, Backbone Media’s associate PR director. “The COFFEEBOXX is an extremely tough, superbly designed jobsite coffeemaker that will bring good, hot coffee to the people who deserve it most.”

The OXX COFFEEBOXX is available online and at select retailers across the United States and Canada.

About OXX: As the pioneer of a new category of ruggedized appliances, OXX® builds premium products for people who work and play outside. The OXX COFFEEBOXX™ is an ultra-rugged, portable coffeemaker designed for the toughest jobsites, as well as outdoor pursuits like hunting, boating, tailgating, RVing, and more. Located in Grand Rapids, Michigan, OXX was founded in 2012 by entrepreneur Jim Doan. Follow OXX on Instagram, Facebook, and Twitter and visit for more.

About Backbone Media: Backbone Media targets, engages and inspires the active-lifestyle market through public relations, social media, content creation and media planning and buying. For nearly 20 years, Backbone has worked with leading outdoor gear, apparel, technology, food, and beverage brands, as well as tourism destinations around the world. Backbone has offices in Carbondale and Denver, Colorado. For more, visit

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