YETI Expands Premium Outdoor Product Line
Introduces LoadOut GoBox™
Austin, Texas (April 30, 2019) — YETI® Holdings, Inc. (“YETI” or the “Company”) (NYSE: YETI), a leading premium outdoor brand, expands its product offerings with a new cargo-style LoadOut GoBox™.
The YETI LoadOut GoBox leaves nothing to be desired when it comes to utility and durability. Designed for secure organization, this versatile gear fortress is ideal both on-the-go, or back at basecamp. The waterproof and dustproof GoBox can hold and protect everything from duck calls and rangefinders, to tippet and camera lenses, thanks to the included removable caddy, compartment divider, and Pack Attic™ deployable pouch. The LoadOut GoBox is built to be nearly indestructible—ready to endure seasons in the sun, negative temps in the field, and repeated abuse being lugged in and out of the truck, the boat, and the blind. And when it’s all said and done, the GoBox stacks up neatly until your next adventure.
“We are passionate about delivering products with a combination of exceptional design, function and reliability that are natural extensions of the YETI brand,” says YETI CEO, Matt Reintjes. “With the GoBox, we have taken your standard storage box and turned it into a product with endless versatility and unprecedented reliability”.
The LoadOut GoBox will be available for purchase through yeti.com for $249.99, starting in May 2019. Available colors include white, tan, and charcoal. Accessories included: Divider, Caddy, and Pack Attic™.
For more information regarding YETI’s new Spring 2019 products, please visit yeti.com.
About YETI Holdings, Inc.
YETI is a designer, marketer, retailer, and distributor of a variety of innovative, branded, premium products to a wide-ranging customer base. Our brand promise is to ensure each YETI product delivers exceptional performance and durability in any environment, whether in the remote wilderness, at the beach, or anywhere else life takes you. We bring our products to market through a diverse and powerful omni-channel strategy, comprised of our select group of national and independent retail partners and our DTC channel. By consistently delivering high-performing products, we have built a following of engaged brand loyalists throughout the United States, Canada, Australia, and elsewhere, ranging from serious outdoor enthusiasts to individuals who simply value products of uncompromising quality and design. Our relationship with customers continues to thrive and deepen as a result of our innovative new product introductions, expansion and enhancement of existing product families, and multifaceted branding activities.