four-dots newsroom
Jun 12|Backbone Media

A BLM Reading List For The Outdoor Community

Black Lives Matter. At Backbone we are striving to learn about our shortcomings and find ways to be better advocates in the fight against racial inequality and injustice. Below are some resources we have found useful during this process. Many of them address ways in which we as a company and an industry have fallen short. We know there is a lot of hard work to do to become more inclusive and diverse. We are ready to be challenged, to continue learning, and to do more to advance diversity within our company and our industry.

Education and Opinion

New York Times: Black Environmentalists Talk About Climate and Anti-Racism

Women’s Health: Black Lives Matter Explained: Why You Need to Stop Saying “All Lives Matter”

The Atlantic/REI: Five Ways to Make The Outdoors More Inclusive

Colorado Sun: Training White People in Colorado to be “Anti-Racist” (Not Just “Not Racist”) is One Step in the Fight to Correct Historic Wrongs

She Explores: Towards A More Inclusive Outdoors

Indigenous Women Hike: Decolonization: Points Of Action

NAACP: Environmental & Climate Justice

Mashable: How to Make Sure Racial Justice is Part of Climate Activism

Adventure Journal: Kids From All Kinds of Neighborhoods Need National Parks

Outside: Now Is Not The Time To Post Your Adventure Photos

Outside: Is Diversity Just A Marketing Strategy For Gear Brands?

Terra Incognita: How the Unintentional Racism of the Outdoor Industry is Getting in the Way of Creating Authentic Community

Washington Post: Racism Derails Our Efforts To Save The Planet

Outdoor Organizations and Activist Groups

Outdoor Afro

Diversify Outdoors

Big City Mountaineers

Out There Adventures

Indigenous Women Hike

Terra Incognita

Color Outside

In Solidarity Project

Melanin Basecamp

Everyone Outside

Links to Take Action

Donate to Outdoor Afro

Donate to Melanin Base Camp

Donate to Big City Mountaineers

Donate to NAACP

Donate to NAACP Legal Defense Fund

NY Mag: 115 Ways to Donate in Support of Black Lives and Communities of Color

We will continue to share resources like these and make a conscious effort to use our platform to elevate BIPOC (Black, Indigenous, and Peoples of Color) voices in our industry. We have launched a JEDI (Justice, Equity, Diversity, Inclusion) working group within Backbone to continue the discussion about how we can create anti-racist changes internally. Our first steps are to provide additional diversity training for our employees and leadership teams and to create and broadcast job openings to reach a broader, more diverse audience. Staff can now use their annual paid volunteer hours to attend protests and we have introduced a 2:1 match for employee donations to organizations that fight racial injustice and promote diversity, inclusion and equity. This is the beginning; we’re committed to do more and be better.


Interested in learning more?

Let's connect.


Specializing in the intersection of paid and earned media.

See what we do


We believe growth fuels opportunities for our employees and our partners.

See who we are

Please enter your name.

Please enter a valid email.

Please enter a company.

Select one Category | *Required

Please choose one category.

Select Services | *Required

Please choose at least one service.

Please enter a message.

01 / 05
01 / 05

We look forward to learning more. A Backbone team member will follow up with you directly.

This site uses cookies. By using this site or closing this notice, you agree to our privacy policy and terms of use.