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Nov 09|Backbone Media

Backbone Media Named One of Outside’s Best Places to Work 2022

CARBONDALE, Colo. (Nov. 9, 2022) — As it celebrates its 25th anniversary this year, Backbone Media was once again recognized as one of Outside’s “Best Places to Work” in 2022. This marks the sixth time the Colorado-based marketing agency has landed on the list, which champions organizations that prioritize a healthy work-life balance.    

Outside’s “Best Places to Work” ranks organizations of various sizes across a multitude of industries based on their competitive and innovative benefits and levels of employee satisfaction. As part of Outside’s “Best Places to Work,” Backbone completed a two-part evaluation; the first diving into its workplace policies, practices, and demographics, and the second surveying its employees to measure the staff experience. 

“Outside’s list of best places to work is the gold standard in our industry and it’s always an honor to be included, but it’s especially significant for us this year,” said Greg Williams, president at Backbone. “We’ve grown consistently over the past 25 years, but in the past couple of years, that growth has been exponential. It’s validating to know that our company culture remains one of our greatest strengths even as we’ve diversified our business.” 

From its humble beginnings as a two-person PR firm working from a basement in Carbondale, Backbone now represents more than 100 leading outdoor and lifestyle brands, with 120 employees working remotely across the country and out of its offices in Denver and Carbondale. In addition to PR, Backbone now offers media planning and buying, search engine marketing and optimization services, social media strategy and community management, affiliate marketing, and performance digital services with a complete analytics team. 

Backbone was also recently featured in Outside Business Journal in a story titled, “The Rise of the Outdoor Industry’s Most Powerful Marketing Firm.” In addition, Backbone was recently shortlisted as a “Small Agency of the Year” by PRWeek, illustrating the agency’s ability to cultivate a culture with work-life harmony and execute award-winning work. 

Outside’s Best Places to Work is a program by Best Companies Group (BCG), an independent research firm that ranks companies based on its established research methodology inclusive of surveys that provide actionable, hard-to-obtain data that companies use to improve employee recruitment and retention. For more information about BCG, see here; for more information about Backbone Media, see here. 


About Backbone Media 

We are the country’s leading active lifestyle media agency. For 25 years, Backbone has partnered with brands big and small to develop and execute effective, integrated media strategies. With offices in Carbondale and Denver, Colorado, Backbone has been consistently included on Outside Magazine’s “Best Places to Work” list. For more about Backbone Media, visit 

Meg Weldon

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