Chaco Goes International with Outsiders UK Collaboration
ROCKFORD, Mich. (May 25, 2022) – Chaco Footwear, the iconic outdoor lifestyle brand, celebrates its first international collaboration with UK-based retailer Outsiders Store. The collection combines the classic design of a British 4×4 vehicle and Chaco’s award-winning Z/1 sandal to create a shoe ready to go the distance.
“I’ve been wearing (the same pair of) Chaco Z/1 sandals for over a decade now, and to have the opportunity to collaborate on a version for Outsiders Store was an honour – and means I can reasonably argue my case for getting a new pair,” said Josh Rothery, Buyer, Outsiders Store. “There is no better sandal to serve you, year in, year out, no matter what you do or where you go. They really are the closest thing you’ll find to off road vehicles for your feet.”
Built with the durability and functionality of all Chaco sandals, this new collection features gridded and woven patterns across the straps imitating the grid-patterned grills and lamp covers found on the classic British all-terrain vehicles. The Chaco x Outsiders Store collection features the Chaco Z/1 Classic (MSRP: $105/£90) in Federal Blue, Smoke Pine, and Narcissus. All colorways are available in both men’s and women’s sizing.
“Outsiders Store strives to offer fewer but better products that are designed to last and minimize our collective impact. We are thrilled to join in this effort and bring our Z/1 sandals to our friends in the UK,” said Lauren Poole, Sr. Director of Marketing, Chaco. “Classic British 4×4 vehicles, much like our Z/sandals, are durable, timeless, and made for adventuring. We loved seeing the parallels between these two iconic products and collaborating with the team at Outsiders Store to bring this collection to life.”
From May 27th-29th, Outsiders Store, Coal Drops Yard, is hosting an in-person custom Chaco pop-up. Customers can select the sole, strap, and buckle and purchase a pair of unique Chillos Slides (£60).
Born on the river in 1989, Chaco, a division of Wolverine World Wide, Inc. (NYSE: WWW), builds premium footwear for the outdoor-minded. The brand’s iconic Z/sandals are repairable at Rechaco and more than 20,000 sandals a year are kept out of landfills every year. Plus, as a result of the brand’s proprietary LUVSEAT™ foot bed, the American Podiatric Medical Association (APMA) has awarded the Seal of Acceptance to all Chaco footwear styles. The APMA Seal is intended to raise awareness by identifying products of exceptional quality that are manufactured with comfort, health, and safety in mind. Simply put, Chaco is fit for adventure. Please visit us at www.chacos.com, Facebook: Chacos, Instagram: ChacoFootwear, Twitter: Chacousa.
About Outsiders Store:
Outsiders Store was founded in the autumn of 2017 in the north west of England. They saw a sea change for the need for fewer but better products, and therein they aim to source versatile, durable and functional gear that’s designed to last and minimize our collective impact. Alongside that Outsiders also want to inspire people to experience the benefits of the outdoors; shining a light on some of the more leftfield outdoor pursuits, and characters that make this thing a whole lot more interesting than you may have previously been given to think.
Delaney Wood, Backbone Media