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Sep 01|Dragon Alliance

Dragon Pulls in the Power of Magnets for 2022 Goggle

 

Dragon Pulls in the Power of Magnets for 2022 Goggle

New York, NY (Sep 1, 2022) – Dragon Eyewear, a leader in the performance eyewear space with deep roots in the action sports world, rounds out its extensive google lineup with the addition of the RVX Mag OTG – newly improved with the power of magnets.

Dragon’s groundbreaking Swiftlock Magnetic has been augmented with magnetic contact points coupled with a one-sided release lever to create a secure and quick lens-changing solution. Additional features include over-the-glasses (OTG) compatibility, expansive Lumalens Color Optimized technology, and Dragon’s Patented Frameless Design.

“When we first launched the Swiftlock system in Fall of 2015 it was wildly popular,” said Lauren Makofske, Vice President, Proprietary Brands of Marchon Eyewear, Inc. “Adding magnets to the Swiftlock system was the next step to make for the smoothest transition possible, so these goggles can adapt alongside whatever nature throws your way.”

Since 2020, the Swiftlock technology has enabled a faster and more secure way to switch out lenses on the fly when conditions change. The addition of magnets builds on Dragon’s legacy of industry-leading design and performance while setting a new standard for convenience and versatility. Built for all ability levels, this goggle is engineered to keep you focused on enjoying yourself in the mountains.

The new RVX MAG OTG (MSRP $270) is available in a variety of strap designs and Lumalens® Color Optimized technology lens options– including a signature ‘22 model by Dragon athlete Jossi Wells.

The RVX MAG OTG will be available Fall 2022 at select retailers worldwide and online at dragonalliance.com.

About Dragon

Born in San Clemente, California, Dragon is internationally recognized as a leading performance eyewear brand for those seeking progressively designed products, high-level performance, and innovative technology. Since 1993, our world-class collection of athletes and ambassadors helped pioneer and inspire our wide range of products, while our heritage in surf and snow culture illustrates our ongoing celebration of an active, impassioned lifestyle. For more information on Dragon’s premium goggles and eyewear, visit dragonalliance.com

 About Marchon Eyewear, Inc.

Marchon Eyewear, Inc. is one of the world’s largest manufacturers and distributors of quality eyewear and sunglasses. The company markets its products under prestigious brand names including Calvin Klein, Columbia, Converse, DKNY, Donna Karan, Dragon, Flexon, Karl Lagerfeld, Lacoste, Lanvin, Liu Jo, Longchamp, Marchon NYC, MCM, Nautica, Nike, Nine West, Pilgrim, Pure, Salvatore Ferragamo, Shinola, Skaga, Victoria Beckham and ZEISS. Marchon Eyewear distributes its products through a global network of subsidiaries and distributors, serving over 80,000 accounts in more than 100 countries. Marchon Eyewear is a VSP Vision™ company, which is focused on its purpose of empowering human potential through sight and connecting its more than 85 million members to affordable, accessible, high quality eye care and eyewear. Marchon Eyewear has a proud history of commitment to sustainability and corporate social responsibility initiatives –  EYES ON TOMORROW™ For more information, visit www.marchon.com and follow @marchoneyewear.

 LINK TO DOWNLOAD PRODUCT IMAGES: https://marchon.box.com/s/cbj0z1cbohe425umhuj06qwethoztadf

 SOCIAL MEDIA: @DragonAlliance

 

MEDIA CONTACTS:

Marchon Eyewear, Inc.

Kelly Schwartz, Public Relations Specialist

kschwartz@marchon.com

 

Backbone Media

Anneke Efinger, Senior PR Account Manager

+1-970963-4873 ext. 1238

Anneke.efinger@backbone.media

Brandon Martinez
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