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Sep 28|Dragon Alliance

Dragon Releases Full Eyewear Collection in Collaboration with Bryan Iguchi

FOR IMMEDIATE RELEASE

SAN CLEMENTE, CA, (SEPTEMBER 28, 2021) – Dragon Eyewear, a leader in the performance eyewear space with deep roots in the action sports world, has developed its first full eyewear collection designed in collaboration with artist and legendary snowboarder Bryan Iguchi. Iguchi’s distinct artwork will be featured throughout various sun and optical styles, as well as on his Signature Series goggle – just in time for snow season.

“My collection with Dragon is directly inspired by the vision and passion we share for the mountains and the environment,” said artist and snowboarder Bryan Iguchi. Colorful and uniquely distinct, Iguchi’s art is featured on each style in the collection to make a statement. Iguchi’s illustrations have long been a staple in Dragon’s Signature Series goggle collection, and for the upcoming winter season his unique artwork is featured on the PVX goggle strap.

 

“Dragon eyewear and goggles are known for their premium craftsmanship, performance features and authentic, creative designs, so collaborating even closer with outstanding athletes that have a long history with the brand is a natural progression,” said Thomas Burkhardt, Senior Vice President of Global Brands, Marketing and Design for Marchon Eyewear, Inc. “We’re thrilled to introduce a full product line showcasing Bryan’s artwork, connecting the dots between action sport, creativity and eyewear.”

(Dragon PXV goggle)

The artwork is featured on the PXV goggle strap and three top selling sun styles, as well as one brand new sunglass for Fall. The design gives each piece a unique splash of personality and creative aesthetic from Iguchi.

 

(From left to right: Meridien, Burgee, Opus and Remix)

Additionally, Iguchi’s artwork is infused into the optical line. Prescription and blue light lenses can be added to these two styles for a protective and clear line of sight.

 (From left to right: DR2008 and DR2028)

The Bryan Iguchi collection is available now, with the Signature Series Goggle being released in October. To learn more about Dragon Alliance and the new collection visit dragonalliance.com.

 

About Dragon

Based in San Clemente, California, Dragon is internationally recognized as a leading performance eyewear brand for those seeking progressively designed products, high-level performance and innovative technology. Since 1993, our world class collection of athletes and ambassadors helped pioneer and inspire our wide range of products, while our heritage in surf and snow culture illustrates our ongoing celebration of an active, impassioned lifestyle. For more information on Dragon’s premium goggles and eyewear, visit dragonalliance.com

About Marchon Eyewear, Inc.

Marchon Eyewear, Inc. is one of the world’s largest manufacturers and distributors of quality eyewear and sunglasses. The company markets its products under prestigious brand names including: Calvin Klein, Columbia,Converse, DKNY, Donna Karan, Dragon, Flexon, Karl Lagerfeld, Lacoste, Lanvin, Liu Jo, Longchamp, Marchon NYC, MCM, Nautica, Nike, Nine West, Pilgrim, Pure, Salvatore Ferragamo, Skaga and Victoria Beckham. Marchon Eyewear distributes its products through a global network of subsidiaries and distributors, serving over 80,000 accounts in more than 100 countries. Marchon Eyewear is a VSP Global® company, which is a doctor governed organization focused on connecting its 88 million members to affordable, accessible, high quality eye care and eyewear. For more information, visit www.marchon.com and follow @marchoneyewear.

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LINK TO DOWNLOAD PRODUCT IMAGES: https://marchon.box.com/s/66cvqi8src0kj2fpas1naps3hbpulf87

 

SOCIAL MEDIA: @DragonAlliance

MEDIA CONTACTS:

Marchon Eyewear, Inc.

Kelly Schwartz, Public Relations Specialist

+1-631-629-3801

kschwartz@marchon.com

 

Backbone Media

Josh Headley, PR Account Manager

+1-970963-4873 ext. 1216

josh.headley@backbone.media

Brandon Martinez
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