Gerber Launches First Customizable Multi-tool – Custom Center-Drive
Gerber’s flagship bestselling multi-tool is now fully customizable, with an industry-first tool pack customization option
PORTLAND, Ore. (November 1, 2022) – Gerber Gear, the industry-leading brand of knives, multi-tools and gear, has unveiled the addition of the Center-Drive multi-tool to the Gerber Custom program. Built on the concept of delivering uncompromising functionality and full-sized tools, the field-tested Center-Drive is now fully customizable.
The Custom Center-Drive will offer consumers nine unique color options and a plethora of unique laser engravings to create a truly personalized tool. In addition to the limitless creative options, builders will be able to choose from four different tool packs to suit their daily life and accomplish the tasks they most often face.
The availability of different tool pack options is a multi-tool industry first, giving consumers the ability to choose from the classic Center-Drive tool pack or the updated Center-Drive Plus tool pack in either satin or black finishes.
“Hard-working men and women choose the Center-Drive everyday to solve problems, and now their multi-tool can also reflect their personal style,” said Keith Carrato, Vice President of Brand and Product at Gerber. “Not only that, they will also be able to choose the specific tool packs they need through Gerber Custom, making the Center-Drive even more useful for their specific needs.”
The Gerber Center-Drive was introduced in 2017 and was born out of the necessity for a multi-tool that offered full-sized, real tools that would perform at the same standards as dedicated tools. Featuring 14 functions, including the revolutionary center-axis screwdriver, the Center-Drive has been put to the test by everyone from weekend hobbyists to professional tradesmen and has become Gerber’s bestselling multi-tool.
All items ordered from Gerber Custom are manufactured and assembled in Portland, OR by Gerber’s long-tenured knife and tool craftsmen and women. The Center-Drive Custom will start at $155 + $10 customization fee and include the Center-Drive multi-tool, an interchangeable bit set and a sheath. To learn more about the Center-Drive Custom visit the following link: Custom Center-Drive
To download hi-res images of the Center-Drive Custom please click the following link: Custom Center-Drive images
Gerber is a global outdoor brand founded in 1939 that builds knives, multi-tools, and problem-solving gear for wherever the pursuit may lead you. Built on the pillars of craftsmanship, innovation, and commitment to the user, Gerber products are purpose-built for the adventure and meant to stand the test of time. All Gerber products are backed by the Gerber Guarantee, a limited lifetime warranty. For more information, please visit www.gerbergear.com.