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Jun 28|Hanah

HANAH Names Backbone Media PR Agency of Record

DENVER, Colo. (June 28, 2018) – HANAH LIFE, the creator of Ayurvedic superfood HANAH ONE, has hired Backbone Media as its public relations agency of record. The Colorado-based agency will handle HANAH’s media outreach moving forward.

Founded in 2015 by athlete and entrepreneur, Joel Einhorn, and tech entrepreneur and former CEO of AVG Technologies, JR Smith, HANAH’s mission is to preserve ancient medical wisdom and evolve it into remedies for modern living. Its flagship product, HANAH ONE, is a potent daily superfood designed to strengthen the immune system, reduce fatigue and improve focus and mental clarity.

“HANAH sources only the highest quality ingredients from where they occur naturally and we stay true to ancient time-honored recipes. We strive to be a trusted source of high quality supplements that sets us apart in an otherwise confusing and cluttered industry,” said Joel Einhorn. “HANAH and Backbone share a passion for healthy lifestyles and the outdoors, and we are excited to partner with them to help us tell our story.”

“HANAH’s goal is to ensure our products deliver noticeable results through sourcing the purest ingredients and adhering to the highest-quality production methods,” said JR Smith. “Backbone Media’s experience in the health and wellness markets makes them a perfect fit for us and we’re thrilled to partner with them.”

Based on 5,000 years of Ayurvedic tradition, HANAH ONE contains 30 wild-harvested herbs in a base of honey, ghee and sesame oil. The company’s newest product, HANAH Cordyceps+, is its first from the kingdom of Bhutan, known as the “land of medicinal plants.” HANAH Cordyceps+ is a powerful combination of wild, high-altitude Cordyceps sinensis, a rare Himalayan medicinal mushroom, with eight other herbs and minerals, designed to improve mental and physical performance and strengthen the immune system.

“I was personally introduced to HANAH ONE by friends who are ambassadors for HANAH and have since become a true fan of their brand,” explains Penn Newhard, partner and founder at Backbone. “Whenever we partner with a brand that we’ve discovered organically and use ourselves, the connection is strong. The HANAH team shares our enthusiasm for living healthier, longer lives, and we’re looking forward to telling their story.”



HANAH’s mission is to preserve ancient medical wisdom and evolve it into remedies for modern living. The company is committed to sourcing only the highest-quality natural ingredients and producing them using ancient methods designed to deliver maximum results and health benefits. In doing so, HANAH supports local communities and their traditions. HANAH devotees include elite athletes Jimmy Chin, Travis Rice, Ian Walsh, Kit DesLauriers, Angel Collinson, Otto Flores and a host of entrepreneurs, wellness coaches, yogis and chefs. For more information about HANAH, visit

About Backbone Media

Backbone Media targets, engages and inspires the active lifestyle market through public relations, social media, media planning and buying. For more than 20 years, Backbone has worked with leading outdoor gear, apparel, technology, and food and beverage brands, as well as tourism destinations around the world. Backbone has offices in Carbondale and Denver, Colorado, and has been named Outside magazine’s “Best Places to Work.” For more about Backbone Media, visit

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