HANAH Launches First Turmeric Supplement Sourced Directly From the Himalayan Kingdom of Bhutan
HANAH’s second product from the “land of medicinal plants” furthers company mission to preserve ancient traditions from around the world
VENICE, Calif. – October 25, 2018 – HANAH, the creator of Ayurvedic superfood HANAH ONE, today announced the launch of HANAH Turmeric+, the first turmeric root (Curcuma longa) and black pepper herbal supplement blend from the kingdom of Bhutan available in the United States.
One of the most researched medicinal plants today, turmeric is touted for its antioxidant, anti-inflammatory and blood purifying properties; its active compound curcumin has been extensively studied for its disease-fighting and preventive health benefits (source).
HANAH Turmeric+ is grown in its natural habitat in southern Bhutan by a Bhutanese women’s collective of growers, which follows a strict code of 2,500-year-old hand-harvesting practices from the Tibetan medical archives the Sowa-Rigpa. HANAH Turmeric+ also includes black pepper to enhance bioavailability and efficacy. Research has shown that piperine, an active compound in black pepper, improves the extent of absorption and bioavailability of curcumin by the body by up to 2,000% (source).
“Turmeric is known as one of the world’s best superfoods and its medicinal usage dates back thousands of years. Turmeric’s efficacy is profoundly affected by its bioavailability and absorption, which is why HANAH Turmeric+ also includes black pepper,” said Joel Einhorn, Founder and CEO of HANAH. “We’re proud to offer the only source of turmeric from the mineral rich soils of Bhutan, the land of medicinal plants. HANAH Turmeric+ is grown naturally, sustainably harvested and processed using Bhutan’s ancient traditional methods, resulting in a product that is high in purity and potency.”
Turmeric is the second product that HANAH has released from Bhutan. Their Cordyceps+ product, which launched in April and sold out within a matter of weeks, is a combination of the wild Cordyceps sinensis mushroom and eight other ingredients and is known as the “athlete’s ally” for its ability to enhance athletic performance.
“I am a big proponent of natural remedies for training, recovery and long-term wellness and turmeric is one of the most powerful plants there is,” said Jimmy Chin, professional climber, mountaineer, skier, director and photographer, and HANAH Hero. “HANAH Turmeric+ is a major part of my recovery program, it helps me bounce back quicker after hard sessions and long days in the mountains by reducing inflammation, which is also key in preventing chronic issues. Plus I trust HANAH’s sourcing and their commitment to quality, so I know I am getting the best turmeric possible.”
HANAH Turmeric is $42 for 60 capsules and is available exclusively through hanahlife.com in the United States.
HANAH’s mission is to preserve ancient traditions and adapt them into remedies for modern living. The company is committed to sourcing only the highest quality natural ingredients and manufacturing them using ancient methods designed to deliver maximum potency and health benefits. In so doing HANAH supports local communities and their traditions. HANAH devotees include elite athletes Jimmy Chin, Travis Rice, Ian Walsh, Kit DesLauriers, Angel Collinson, Otto Flores and a host of entrepreneurs, wellness coaches, yogis and chefs.
HANAH was founded in 2015 by Joel Einhorn, athlete and entrepreneur, and JR Smith, tech entrepreneur, board member of the Quickstep Pro Cycling Team and former CEO of AVG Technologies.