Headsweats Rolls Out New Spring Collection Featuring Brand Updates
BOULDER, Colo. (May 3, 2021) – Headsweats, the leader in high performance headwear, launched the Spring Collection featuring new designs and colors, along with the first appearance of Headsweats’ updated logo. Just in time for warmer weather and the return to outdoor sports, the brand is introducing new colorways of best-selling products including Mandarin, Amazonian Purple, Seaway, Timber and Burma Yellow.
The Spring Collection offers headwear in solid colors for a more subtle look and has several fresh prints including floral, zig zag, stripes, mountains and more for customers searching for a bolder pattern. The new designs will be available in many of the best-selling Headsweats SKUs such as:
- Performance Race Hat
- Reflective Race Hat
- Technical Trucker Hat
- Performance Crusher
- Performance Supervisor
- Reflective Supervisor
- Super Crush Visor
- Velocity Visor
- Cycle Cap
The Spring Collection also introduces a reimagined brand direction for Headsweats, while the company undergoes a complete evolution to its look, including product designs and the new logo. In addition, Headsweats plans to introduce retail product lines for brick-and-mortar sales.
New Head of Marketing Mark Mechelse is helping guide the brand updates by bringing a shopper marketing and consumer research background focused on health and wellness occasions to the Headsweats team. With his expertise in retail and shopping spanning across some of the largest retailers in North America, including mass, grocery, and drug outlets, Mechelse is paramount in directing the brand refresh and new opportunities as Headsweats breaks into retail with their own product lines.
“Headsweats is built on a strong e-commerce presence and with Mark’s help we are excited to bring that same experience to customers in-person,” said Jim Heese, Headsweats CEO. “Mark has helped develop many strategies around innovation and enhanced customer experiences, so his knowledge will continue to elevate the Headsweats brand and take us to the next level.”
During the brand refresh, reducing contamination and plastic consumption is a priority for Headsweats as they remain committed to fostering sustainable manufacturing practices from the top down. Current sustainability efforts include solar energy panels and biomass energy production at their best-in-class, 100% vertically integrated manufacturing facility.
The new Spring line is available online now, and through an inaugural direct to consumer approach. For more information, please visit www.headsweats.com.
Considered the “secret weapon” for athletes and active lifestyle enthusiasts, Headsweats is recognized as the world leader in ultra-light, supremely wicking headwear. A variety of high-quality performance products made of REPREVE® recycled fibers are now available online and for customization. Whether you’re looking for headwear or apparel we’ve got you covered – all backed by an unconditional warranty. With the ability to create unique and custom headwear and apparel that is eco-friendly, Headsweats is sought-after to optimize your performance whether training at the gym, hiking the trails, pounding the pavement or celebrating on the podium. For more information visit Headsweats.com