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Apr 12|Honey Stinger

Honey Stinger Launches Rapid Hydration Mix, First-Ever Hydration System Fueled by Honey

STEAMBOAT SPRINGS, Colo. (April 12, 2021) — Honey Stinger is excited to introduce Rapid Hydration Mix, an all-natural, three-part system to help athletes of all abilities perform at their peak. Developed by a team of nutritionists and tested by top competitors, six uniquely formulated powder mixes hydrate athletes across three phases of their training and competition: PREPARE, PERFORM, and RECOVER.

“Our Rapid Hydration Mix is the first of its kind. Since we believe honey is one of the best energy sources for athletes, we worked to develop a hydration solution that’s based in science, is convenient to use, and tastes great,” said Mike Keown, CEO of Honey Stinger. “The complete system will keep athletes well-hydrated all day and ready to achieve whatever goals they’re setting for themselves.”

The first formula of the Rapid Hydration Mix, PREPARE, replenishes fluids lost to daily dehydration, supports mental focus with citicoline and L-Theanine, and has key electrolytes for optimal rebalancing. PREPARE works best if consumed within one hour of activity and it comes in both Strawberry Lemonade and Pomegranate Passionfruit flavors.

With 50% more carb absorption than glucose alone, the PERFORM mix gives the body a quick energy boost. It also supports mental focus with the benefits of L-Theanine and optimizes the replacement of electrolytes lost due to sweat. Enjoy this formula in Black Cherry or Mango Melon, which has 50 milligrams of caffeine from guayusa.

And finally, the RECOVER formula replenishes fluid and electrolyte losses post-exercise, supports the immune system with zinc and elderberry, and contains key electrolytes for optimal rebalancing. To make the most of RECOVER’s benefits, drink the Berry Defense or Tangerine Defense flavor within one hour of activity.

“As an athlete who has faced a multitude of stomach issues in my training and racing, finding the right hydration has been a major challenge,” said Honey Stinger Hive Elite athlete and double-amputee runner, Brian Reynolds. “Most hydration products cause cramping, bloating, and other stomach discomforts. When I saw Honey Stinger was coming out with a hydration product, I was both excited and apprehensive, but the Rapid Hydration Mix has been a perfect match. I have been able to use it on all of my workouts and long runs with no issues and I’ve felt great. For me, it is an absolute game-changer!”

Honey Stinger recommends mixing each formula with 16 ounces of water. The line is all-natural, non-GMO, gluten-free, and dairy-free, and one pouch of 24 single serving packets will retail for $32.99. Additionally, consumers can try all six flavors with a Rapid Hydration Sample Pack, retailing for $14.99. The complete Rapid Hydration Mix system can be purchased online at www.honeystinger.com and through select retail partners.

 

About Honey Stinger:

Fueling top elites and everyday enthusiasts alike, Honey Stinger makes great-tasting, convenient, sports nutrition to help athletes prepare, perform and recover at their best. The company’s diverse product offering includes a variety of waffles, gels, chews, bars, and hydration, providing natural, sustained energy for every endeavor. Based in Steamboat Springs, Colorado since 2001, Honey Stinger’s products can be found at sporting goods retailers, grocers, convenience stores, and online at www.honeystinger.com.

Delaney Wood
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