four-dots newsroom
Mar 16|La Sportiva

La Sportiva Expands Western Canada Sales Capability with Howe Sound Sales

March 16, 2020 (BOULDER, Colo.) – La Sportiva, producers of the world’s finest mountain products since 1928, announces today that Howe Sound Sales has signed on to represent the brand in Western Canada, which includes British Columbia, Alberta, Saskatchewan, Manitoba, Yukon Territory and Northwest Territories. Howe Sound Sales is an established sales agency with three passionate outdoor industry professionals. They currently also represent Rab, Lowe Alpine, Forsake, and Maxim ropes and maintain a showroom in Vancouver.

“Western Canada represents a continued opportunity for La Sportiva to grow the brand in communities that are dedicated to the mountains,” says Wes Green, vice president of sales and marketing at La Sportiva North America. “The Howe Sound team’s goal is to offer high levels of service, regional market insights and superior technical knowledge for both retailers and vendors. As individuals they are passionately involved in the technical sports that our brand represents. We are confident that this is the beginning of a successful partnership in a key geographic region for our brand.”

Howe Sound Sales is made up of Julian Stoddart as principal, Tom Wright as associate, and Nathan Pinchak as technical and events support. Julian and Tom manage sales and support throughout Western Canada operating in the Vancouver /Squamish area with a showroom in Vancouver. Nathan provides tech rep and event support in Eastern BC and Alberta.

According to Stoddart, “The opportunity to work with La Sportiva proved too big to pass up. The quality of the products along with the brand’s demonstrated ability to attain and hold a market leading position will bring a level of focus and security to our business as we look to scale for brand growth across La Sportiva’s core categories.”


With over 90 years of heritage, La Sportiva has unrivaled experience in building the world’s finest performance mountain footwear. Creating innovation through passion, La Sportiva now offers the most versatile technical climbing, mountaineering, Mountain Running® and hiking shoes on the market as well as ski mountaineering hardware and apparel. For more information on La Sportiva visit or visit their Facebook page at:     


Interested in learning more?

Let's connect.


Specializing in the intersection of paid and earned media.

See what we do


We believe growth fuels opportunities for our employees and our partners.

See who we are

Please enter your name.

Please enter a valid email.

Please enter a company.

Select one Category | *Required

Please choose one category.

Select Services | *Required

Please choose at least one service.

Please enter a message.

01 / 05
01 / 05

We look forward to learning more. A Backbone team member will follow up with you directly.

This site uses cookies. By using this site or closing this notice, you agree to our privacy policy and terms of use.