Matador and Volcom Team Up to Offer Innovative Solutions for the Surf Community
BOULDER, Colo. (April 6, 2021) – Matador Travel Equipment, the award-winning producer of high-performance travel equipment, and Volcom, a modern lifestyle brand rooted in board sports, today announce the Matador X Volcom Collaboration. Combining Volcom’s heritage within the surf community and Matador’s expertise in lightweight travel, the collaboration offers ultralight, packable solutions, including a Packable Towel Poncho and a Packable Beach Towel.
“Through this collaboration with Matador for Volcom’s 30th Anniversary, we are improving the surfing experience with two innovative products designed to meet the everyday needs of the surf community,” said Wesley Chu, Senior Vice President, Sports, Street and Active at Authentic Brands Group.
The Matador X Volcom Packable Towel Poncho is an ultralight nanofiber poncho, designed to provide a comfortable place to change out of a wetsuit or take a break from the waves. The poncho features a drawstring hood with a snap-button collar and a hidden pass-through in the kangaroo pocket that allows the wearer to remove a wet bathing suit beneath the cover of the cloak. A zippered pocket can be used for storing small items when worn and can also serve as the storage pouch for the poncho when not in use.
The Matador X Volcom Packable Beach Towel is a compact and absorbent solution to keeping a full-size beach towel on-hand. Made from a quick-drying, ultralight nanofiber material that is capable of absorbing up to 2.3 times its own weight in water, the towel features a hidden zippered pocket for storing small items, which also inverts to serve as the towel’s storage pouch.
Both products from the Matador X Volcom surf accessory collection were designed for maximum efficiency with the traveling surfer in mind. The Packable Towel Poncho and Beach Towel can easily fit into the pocket of a beach bag or backpack when folded, saving time and energy while providing comfort, dryness and warmth. The products are machine-washable and are offered in two colorways: Charcoal and Stoney Bolinas.
“With Volcom’s renowned history in the surf community and our prowess in designing travel equipment, we’ve created some highly capable products for your beach adventures,” said Chris Clearman, Founder and CEO of Matador. “We’re thrilled to launch this collaboration for Volcom’s 30th Anniversary and we look forward to many surf missions ahead.”
The new Matador X Volcom collaboration, including the Packable Beach Towel (MSRP: $34.99) and the Packable Towel Poncho (MSRP: $59.99), is available now at select retailers and online at www.matadorup.com and www.volcom.com.
About Matador Travel Equipment
Matador designs high-performance travel equipment designed for objective-based travel. The team’s strengths in design, material technology, and construction give them an edge in developing innovative products that bring outdoor expertise to the pursuit of travel. For more information about Matador, visit www.MatadorUp.com.
Inspired by creative spirit, Volcom was founded as a clothing company rooted in skateboarding, surfing and snowboarding. Building upon the foundation of sport culture, Volcom also supports initiatives in music and the arts and lives by the mantra ‘True To This’ as a rallying cry for persistent rebels and creatives that follow their passions. Volcom creates meaningful products for men’s, women’s and kid’s across a variety of categories, including outdoor, swim, skate, denim, fashion and more. Volcom has more than 100 direct-to-consumer retail outposts globally and has distribution in hundreds of specialty retail and department store locations. To learn more about Volcom’s deep product assortment visit www.volcom.com. Follow @Volcom on Instagram, Facebook and Twitter.
Matador Travel Equipment | Calvin Bond, Backbone Media
(970) 963-4873, ext. 1262
Volcom | Mapem Lanigan, Authentic Brands Group