Nike Swim Introduces Nike HydraStrong Fabric for SS2020 Performance Collection
Portland, Ore. (Nov.18, 2019) – This fall, Nike Swim introduces Nike HydraStrong, an all-new high-performance, chlorine resistant fabric built to withstand the everyday demands of high-intensity training and competition. Found in the majority of the Nike Swim performance swimwear SS20 styles including the ever-popular cutout one-piece, all-new lace-up tie back and men’s silhouettes, Nike HydraStrong is the longest lasting and most durable fabric Nike Swim has introduced.
Nike Swim conducted research across the globe among young, competitive athletes from high school to collegiate level, which revealed swimsuit longevity was a top concern among competitive swimmers. Nike HydraStrong is a chlorine resistant fabrication built for durability, fade resistance and shape retention throughout high-intensity swim training. This fabric foundation simultaneously provides a four-way stretch to enhance comfort and range of movement for the swimmer, making the SS20 performance line extremely functional.
This latest performance suit featuring Nike HydraStrong, the Nike Solid Lace Up Tie Back One Piece ($64), offers an increased range of motion and a customized fit with adjustable straps. The heavily tested chassis offers flat seams and ergonomic construction to optimize comfort without sacrificing performance.
The Nike Spectrum Brief ($44) is a key 2020 style for men, built for excellent fit and security. Utilizing Nike HydraStrong, the Nike Spectrum Brief is designed for maximum comfort and is offered in an array of bright colors.
About NIKE, INC.
NIKE, Inc., based near Beaverton, Oregon, is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly-owned NIKE, Inc. subsidiary brands include Converse, which designs, markets and distributes athletic lifestyle footwear, apparel and accessories; and Hurley, which designs, markets and distributes surf and youth lifestyle footwear, apparel and accessories. For more information, NIKE, Inc.’s earnings releases and other financial information are available on the Internet at http://investors.nike.com. Individuals can also visit http://news.nike.com and follow @NIKE and @NIKESWIM.
Nike® men’s and women’s swim apparel is licensed and developed by Perry Ellis International, Inc., a global leader in fashion apparel.
About Perry Ellis International:
Perry Ellis International, Inc. is a leading designer, distributor, and licensor of a broad line of high-quality men’s and women’s apparel, accessories and fragrances. The company’s collection of dress and casual shirts, golf sportswear, sweaters, dress pants, casual pants and shorts, jeans wear, activewear, dresses and men’s and women’s swimwear is available through all major levels of retail distribution. The company, through its wholly-owned subsidiaries, owns a portfolio of nationally and internationally recognized brands, including: Perry Ellis®, An Original Penguin by Munsingwear®, Laundry by Shelli Segal®, Rafaella®, Cubavera®, Ben Hogan®, Savane®, Grand Slam®, John Henry®, Manhattan®, Axist® and Farah®. The company enhances its roster of brands by licensing trademarks from third parties, including: Nike® for swimwear, and Callaway®, PGA TOUR® and Jack Nicklaus® for golf apparel. Additional information on the company is available at pery.com.