Noble Biomaterials Partners with Hong Kong-based Crystal International Group Limited to Launch Wash Minus- Program in the U.S.
SCRANTON, PA. [April 7, 2022] Noble Biomaterials, a global leader in antimicrobial and conductivity solutions for soft surface applications, announces today the U.S. launch of the Wash Minus- collection in partnership with Hong-Kong based Crystal International Group Limited (“Crystal International”). Crystal Denim, the Crystal International division leading the collaboration, incorporates Noble’s new Ionic+® Durable antimicrobial solution into its denim products at the finishing stage to instill water conservation from cradle to grave.
Wash Minus- is designed to further educate consumers on the power of antimicrobials in effectively reducing water consumption. By applying the topical form of Noble’s Ionic+® to denim, the odor-eliminating ionized silver keeps the denim clean, reducing the need for frequent washing. This application helps conserve water, energy, and natural resources while increasing the life of the fabric. The denim collection adopts Crystal’s recycled and circular Second Life denim fabric and combines water-efficient machines and washing methods to reuse and recycle up to 80 percent of water. With the application of Ionic+® technology at the finishing stage of denim manufacturing, Wash Minus- aims to reduce the number of home laundries by 70 percent.
“Sustainability is always at the forefront of our minds when creating new innovative products. By working with Noble, we are excited to launch our “Wash Minus-” collection, which incorporates its new Ionic+® technology to further expand our sustainable product range to our customers,” says Miles Lam, Assistant General Manager of Crystal Denim.
Crystal Denim is the first denim partner to launch Noble’s Ionic+® Durable antimicrobial solution. Noble, celebrating 25 years of its advanced antimicrobial system this year, partnered with renowned clothing manufacturer Crystal International because of its steadfast commitment to sustainability and culture of caring, “For the Greater Good”. Together, the companies will build off Noble’s long-standing reputation and Crystal’s game-changing vision to bring antimicrobial technologies to more consumers and reduce water consumption in the entire life cycle of denim products.
“Crystal Denim’s commitment to product excellence and making the world a better place is closely aligned with Noble’s vision and values, and we’re thrilled to be working with them to provide the most complete anti-microbial system on the planet,” says Joel Furey, Noble Biomaterials Co-founder and Chief Commercial Officer.
Noble has a history of groundbreaking innovation, from the first EPA-approved silver antimicrobial to the first silver technology in an FDA-approved medical device to the first antimicrobial on the International Space Station. The company is committed to pushing the barriers of material science with its proprietary silver-coating technology, which has been a cornerstone for building its partner portfolio.
Noble Biomaterials is a registered FDA medical device facility, an essential sole-source technology supplier to the US military, and a US EPA–registered antimicrobial manufacturer. Noble products are EPA, FIFRA, BPR, and CE conforming. As an EPA compliant partner, Noble Biomaterials takes very seriously any claims made to the consumers.
For more information on the Wash Minus- program, please visit https://www.crystaldenim1982.com/wash-minus-2022
About Noble Biomaterials, Inc.
Noble Biomaterials, Inc. is a global leader in antimicrobial and conductivity solutions for soft surface applications. The company produces advanced material technologies designed for mission-critical applications in the performance apparel, healthcare, industrial, and emerging wearable technology markets. Its flagship brands, X-STATIC®, Ionic+®, and CIRCUITEX®, are used by hundreds of world-class licensees to provide odor elimination, infection prevention/management, biometric monitoring, and conductive protection benefits. Its headquarters and manufacturing facilities are located in Scranton, PA, and the company has offices in Europe, Asia, and South America.
For more information on Noble Biomaterials and to view their full range of fabric applications, please visit www.noblebiomaterials.com.
About Crystal International Group Limited
Crystal International Group Limited (“Crystal International” or the “Company”), incorporated in Bermuda with limited liability and registered by way of continuation in the Cayman Islands, is a global leader in the apparel manufacturing industry. Founded in Hong Kong in 1970, the Company and its subsidiaries (collectively, the “Group”, or “we”) have a diversified product portfolio categorised into five product segments, namely Lifestyle wear, Denim, Intimate, Sweater, and Sportswear and outdoor apparel, with leading positions in corresponding categories. Headquartered in Hong Kong, the Group operates a multi-country manufacturing platform, with around 20 production facilities spanning five countries, namely Vietnam, China, Cambodia, Bangladesh and Sri Lanka.