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Oct 09|Ooni

Ooni Puts Their Crust in Backbone Media

Edinburgh, Scotland (October 9, 2020) Ooni, the world’s number one pizza oven brand, has paired with Backbone Media as its public relations agency of record. Founded in 2012, Ooni’s extreme high-temperature outdoor pizza ovens have become an international sensation. Backbone will lead the brand’s earned media outreach and drive awareness for Ooni’s products in the U.S.

“Ooni has made it their mission to make amazing pizza at home not only possible, but easily accessible,” said Nate Simmons, president at Backbone. “Search trends for ‘homemade pizza’ this year indicate that consumers are craving new ways to enjoy mealtimes and entertain guests. Ooni sales are skyrocketing and we are looking forward to fanning the flames.”

The company offers a range of ovens and fuel options from the romance of wood-fired to the convenience of gas-powered ovens for convenience. All Ooni Pizza Ovens heat up to over 900°F in under 20 minutes, so consumers can quickly and easily enjoy fresh, homemade pizza at home.

“Having worked with the team at Backbone Media before, we know their ability to target core communities and pull new consumers and media into a brand in a compelling and authentic voice,” said Corey Maynard,” CMO at Ooni. “We have major plans for 2021 and Backbone will be a key partner in our success.”

For more information regarding Ooni, please direct inquiries to Kendall Gordon at


About Ooni

Founded in Edinburgh, Scotland, Ooni is the world’s first portable and best wood-fired oven. Ooni pizza ovens heat up to 932°F/500°C in 20 minutes or less and cook restaurant-quality pizza in an incredible 60 seconds. The company was co-founded by husband and wife duo Kristian Tapaninaho and Darina Garland in 2012. Ooni is proud to be a member of 1% for the Planet; one percent of every sale is donated to a chosen social or environmental cause important to them.

To learn more about Ooni visit and follow @OoniHQ on Twitter, Facebook, Instagram, YouTube and Pinterest.

About Backbone Media

Founded in 1997, Backbone Media is the country’s foremost active lifestyle marketing agency. We partner with leading brands to target, inspire and engage audiences through public relations, media planning and buying, digital media, affiliate marketing and social media management. With offices in Carbondale and Denver, Colorado, Backbone has been consistently included on Outside magazine’s “Best Places to Work” list.


Kendall Gordon
Senior PR Account Manager
970.963.4873 ext 208

Kendall Siekmeier

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