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Oct 05|Schwinn

Schwinn Launches New Line of Electric Bikes

MADISON, Wis. (October 5, 2021) – For over 125 years, Schwinn has empowered millions to get out and ride, and they aren’t done yet… Building on its legacy, Schwinn, a brand of Dorel Industries, Inc. (TSX: DII.B, DII. A), today introduced an all-new line of electric bikes, the Marshall, the Coston CE, and the Coston DX. These new e-bikes deliver the same great riding experience and Schwinn quality consumers have come to expect. The addition of pedal assist motors and rechargeable batteries lets riders roam farther than ever before. The Marshall, the Coston CE, and the Coston DX are available now at and key retailers.


“We’re thrilled to bring these new e-bikes to market. With this product we believe we will be able to bring the joy of riding to more people,” said Joe Werwie III, Schwinn’s Senior Director of E-Bike Product Development. “With our history, we know how to build quality products that consumers can trust, and now with this new line of e-bikes we are providing the latest technology and style at a great value to help our consumers turn a bike ride into a fun adventure.”


Each bike, with size options in S/M and L/XL, is available in two different styles – a standard step-over and an easy-to-throw-your leg-over step-thru option. The lineup provides a good, better, best assortment that is differentiated by battery, range, and product features. The Coston DX is Schwinn’s premium offering that goes up to 45 miles on a single charge and comes equipped with fenders, a rear rack, and a unique storage saddle for essentials. The Coston CE and the Marshall both have the capability to go up to 35 miles on a single charge. The Coston CE comes equipped with fenders, while the Marshall is the base model.


Each model includes an integrated lithium-ion battery and a 250Wh hub drive motor. Pedal assistance provides a boost up to 20 mph, while a throttle gives extra zip when needed. Additionally, all bikes have headlights, taillights, and integrated downtube lights for full visibility.



Coston DX Coston CE Marshall
Frame Step- thru and standover hybrid Step- thru and standover hybrid Step- thru and standover hybrid
Range Up to 45 miles per charge Up to 35 miles per charge Up to 35 miles per charge
Battery 360 watt-hour internal downtube battery 288 watt-hour internal downtube battery 288 watt-hour internal downtube battery
Speed 20 mph 20 mph 20 mph
Lights Integrated LED frame light, head and taillights Integrated LED frame light, head and taillights Integrated LED frame light, headlight, battery taillight
Extras Upgraded fenders, a rear rack, unique storage saddle Fenders


Schwinn will launch in stock with inventory on all sizes, colors, and styles. The Marshall retails at $1499.99, the Coston CE is $1699.99, and the Coston DX is $1999.99.


For more information or media inquiries regarding Schwinn, please contact Annekë Efinger at For a media kit with images, logos and assembly videos, please visit here.


About Schwinn

Schwinn is a brand of Pacific Cycle, a division of Dorel Industries’ (TSX: DII.B, DII.A) Dorel Sports segment, encompassing several powerhouse brands including Mongoose, Roadmaster, Pacific, and Kid Trax. Dorel Industries Inc. has annual sales of US$2.8 billion and employs approximately 8,200 people in facilities located in twenty-five countries worldwide.

Founded in 1895, Schwinn is an American icon, building some of the best-known and best-loved bicycles of all time.  With a continued dedication to quality, Schwinn looks forward to providing innovation and performance to people of all ages.  Information about Schwinn bicycles is available at

About Backbone Media
Backbone Media targets, engages and inspires the active lifestyle market through public relations, media planning and buying, and social media. For more than 20 years, Backbone has worked with leading outdoor gear, apparel, technology, food and beverage brands, as well as tourism destinations around the world. Backbone has offices in Carbondale and Denver, Colorado, and has consistently been named one of Outside magazine’s “Best Places to Work.” For more about Backbone Media, visit



Annekë Efinger

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