Stio Announces Partnership with GORE-TEX for Fall-Winter 2020 Collection
JACKSON, Wyo. (Oct. 16, 2019) –Mountain lifestyle brand Stio announces that they will partner with W.L. Gore & Associates to use GORE-TEX garment technologies for select new and inline styles beginning in fall 2020. GORE-TEX garment technologies GORE-TEX Pro Shell, GORE-TEX Performance Shell, and GORE-TEX InfiniumTM Windstopper will be featured in Stio’s hardshell, softshell, and insulated categories.
“Partnering with GORE-TEX is a significant step for our brand as it strengthens our premium product range and demonstrates our commitment to the customer who seeks the highest level of protection in their outdoor apparel,” said Kelly Hill, chief product officer at Stio. “We’ve built a strong foundation of trust with our customers and aligning with GORE–the most recognized textile platform in the world–will allow us to continue to build that confidence and reach new customers. Not only does this partnership serve our hardshell program, but we’re very excited about integrating this technology into some of our more directionally designed pieces as well. ”
Trusted by top athletes around the world for 50 years, original GORE-TEX technologies are guaranteed to keep you dry. GORE-TEX InfiniumTM Windstopper technologies are ideal for drier conditions where comfort and protection are paramount. Products with InfiniumTM Windstopper are windproof and water resistant while offering best-in-class breathability.
Headquartered in the heart of the Tetons in Jackson Hole, Wyoming, Stio® was founded to inspire connection with the outdoors through beautiful, functional, and innovative products infused with mountain soul. Stio’s mountain town style meets backcountry performance product is sold via Stio Mountain Studio™ retail stores, Stio® catalogs and the Stio® website. www.stio.com.
W.L. Gore & Associates is a global materials science company dedicated to transforming industries and improving lives. Since 1958, Gore has solved complex technical challenges in demanding environments — from outer space to the world’s highest peaks to the inner workings of the human body. With 9,500 Associates and a strong, team-oriented culture, Gore generates annual revenues of $3.5 billion. www.gore.com