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Oct 04|tecovas

Tecovas Gets in the Saddle with Backbone Media for Public Relations and Affiliate Marketing

AUSTIN, Texas – Oct. 4, 2021 – Tecovas, a handmade, direct-to-consumer cowboy boot manufacturer based in Austin, has teamed up with Backbone Media as its public relations and affiliate agency of record. Founded in 2015, Tecovas has quickly established itself as a leader in both quality craftsmanship and unmatchable value in western wear. To continue to build on that momentum, Backbone will drive the brand’s earned media and affiliate strategies.


“We’re thrilled to be partnering with Tecovas,” said Nate Simmons, president at Backbone Media. “Tecovas breakthrough growth in a category of tradition says a lot. The product is excellent and their approach to the market has a unique feel that is both connecting with the core and bringing new consumers to life in cowboy boots.”


Tecovas was born out of a love for cowboy boots – particularly, the admiration held for them by founder and CEO Paul Hedrick. He has always been drawn to feeling of comfort and confidence one gets when putting on a pair of cowboy boots. It’s that spirit that drives the Tecovas brand today, ensuring that every boot is made with time-honored craftsmanship, rich materials that last and traditional styling that always looks good.


As the company has grown, Tecovas has expanded its lineup to include apparel, accessories and leather goods, in addition to cowboy boots. And, the company is showing no signs of slowing down. Heading into the final quarter of 2021, Tecovas has plans to expand its retail footprint to three new locations and to introduce exciting new products to both its loyal fanbase and those new to the brand.


For more information regarding Tecovas, please direct inquiries to Lesli Carlson at



About Tecovas

Tecovas is a direct-to-consumer, classic western bookmaker with styles designed in Austin, Texas, and handmade in one of the oldest bootmaking factories in the world. Using custom tanned leathers, Tecovas restores traditional quality to the western boot while offering a luxury footwear product at a price unattainable through traditional retail models. Tecovas aims to disrupt a $3 billion industry with a simple idea: handmade western boots, sold directly at


About Backbone Media

We are the country’s leading active lifestyle media agency. For 23 years, Backbone has partnered with brands big and small to develop and execute effective, integrated media strategies. With offices in Carbondale and Denver, Colorado, Backbone has been consistently included on Outside Magazine’s “Best Places to Work” list.

For more about Backbone Media,

Lesli Carlson

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