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Nov 21|High Fives Foundation

The High Fives Foundation teams up with Backbone Media for Public Relations.

TRUCKEE, CA. (November 21, 2022) — The award-winning adaptive sports nonprofit The High Fives Foundation has partnered with leading outdoor-industry marketing agency Backbone Media for public relations services. Backbone will amplify the organization’s community-focused messaging, athlete profiles, events, and sponsorship opportunities.  

 Founded in 2009, High Fives Foundation aims to create a universal shift in adventure sports that expands what is possible for those who have faced life-changing injuries. The organization delivers education to help prevent injuries and adaptive sports programming across five primary categories; surf, snow, bike, fish, and dirt (off-road).  

 “Our community is all about passion, positivity, and the pursuit of amazing shared experiences, and we know the team at Backbone is at the core of outdoor community and fully understands our mission,” says Roy Tuscany, CEO of High Fives Foundation. “We are excited to expand our messaging, brand partnerships, and overall awareness through great storytelling in the media and beyond.” 

 Since its inception, The High Fives Foundation has delivered over six million dollars in direct grant funding to over 600 athletes for adaptive sports pursuits in 44 states + Canada. In addition, high Fives was named California nonprofit of the year in 2021 and continues to see rapid growth in programming, sponsorship, and participation. 

 For more information on the High Fives Foundation, please direct inquiries to Brandon Martinez at 



 About High Fives Foundation 

High Fives focuses on preventing life-changing injuries and provides resources and hope if they happen. As a 501(c)3 nonprofit organization since 2009, High Fives has helped countless injured athletes and Veterans get back to doing what they love. The Foundation aims to lead the education and recovery of life-altering injuries in outdoor action sports. 

 About Backbone Media 

We are the country’s leading active lifestyle media agency. For 25 years, Backbone has partnered with brands big and small to develop and execute effective, integrated media strategies. With offices in Carbondale and Denver, Colorado, Backbone is consistently included on Outside Magazine’s “Best Places to Work” list. For more about Backbone Media, visit 

 Media Contact: 

Brandon Martinez, Backbone Media
970-963-4873 ext. 1135 

Brandon Martinez

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