The RISE of a new synthetic down alternative
How the new, versatile material innovation PrimaLoft® Insulation RISE inspires Outdoor & Fashion brands
LATHAM, New York (October 2022) – PrimaLoft, Inc., the leader in advanced material technology, has created another attractive alternative to natural down. PrimaLoft® Insulation RISE provides elevated warmth, style, and versatility. The unique construction of PrimaLoft® RISE enables the insulation to perform across a variety of weights and thicknesses, allowing brands to create everything from oversized puffers to thin, lightweight pieces. Almost 50 global brands have now adopted this innovation for their collections in Fall 2022.
The secret to success
PrimaLoft® Insulation RISE was first introduced to the market in 2020 and has quickly one of the fastest-growing products in the portfolio of the company. “PrimaLoft RISE is an excellent example of our Relentlessly Responsible™ mission to elevate both performance and sustainability through innovation,” said Tara Maurer-Mackay, Senior Vice President Product Strategy. “The unique construction of the product provides lightweight warmth that is highly durable and resists compression, across an incredible variety of thicknesses and weights. This allows us to provide brands with a product they can use to design everything from a lifestyle puffer or technical outdoor jacket, to a sleeping bag or cozy duvet. Many of our partners have expressed excitement over the versatility of PrimaLoft RISE.”
PrimaLoft RISE is a vegan alternative to natural down that offers best-in-class durability and resilience for long-lasting performance. Its durability also results in very few construction requirements for product designers, adding to the product’s versatility. As expected from a PrimaLoft® insulation, low water retention allows for it to maintain warmth, even when wet. With a post-consumer recycled content of at least 80%, this down alternative reduces the overall environmental impact of garments.
Jack Wolfskin launching RISE in Fall 2022
In the upcoming Fall/Winter season Jack Wolfskin will use PrimaLoft® Insulation RISE in over 30 different products and a variety of styles – from cozy Parkas to technical hiking jackets. Daniele Grasso, Vice President Product & Apparel at Jack Wolfskin explains: “We strongly believe that by collaborating closely with like-minded companies, we can achieve significant changes in the industry. With Primaloft we have found the right partner for advanced sustainability practices to create high-performance and durable products. We have brought together the extensive expertise of both companies to optimize the comfort, performance, durability and longevity of our insulated models. As a result, we can offer our customers the best combination of know-how and technology available on the market. Due to the unique construction of PrimaLoft® RISE, we can use the insulation in multiple categories throughout the Jack Wolfskin collection from ski touring to hiking and modern lifestyle products.”
Including Jack Wolfskin, around 50 outdoor and fashion brands have adopted PrimaLoft® Insulation RISE for garments and sleeping bags for the upcoming FW 2022/23 season including adidas TERREX, Helly Hansen, Hugo Boss, Joe Fresh, J.Crew, Lululemon, Ripzone, and YEEZY GAP, among others.