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Jan 28|VSSL

VSSL Keeps the Adventure Going with Backbone Media

ABBOTSFORD, British Columbia – January 27, 2020 – VSSL, creator of modern tools for the outdoors, has teamed up with Backbone Media as its public relations agency of record. The Colorado-based active lifestyle agency will handle VSSL’s media relations and affiliate marketing moving forward.

Founded in 2014 by Todd Weimer, VSSL is a leader in the preparedness space, specializing in ultra-compact, virtually indestructible kits of essential outdoor gear. Its flagship product, VSSL Camp Supplies, houses over 70 critical outdoor tools in a waterproof, military-grade aluminum vessel, weighing in at less than one pound.

“Being prepared in the outdoors is critical – the last thing you would want is for a trip to be cut short because you forgot an essential item,” said Weimer. “VSSL exists to help make this easier than ever – providing the gear and know-how to keep the adventure going. Backbone understands our mission and shares our passion for the outdoors, and we’re excited to partner with them.”

Weimer began creating early versions of VSSLs as a child growing up in Northern Canada, organizing essentials in PVC pipes so that he could travel light on explorations. Three decades later, to show his children how he prepared for his adventures, Weimer began making the initial prototypes for what would soon become VSSL. The VSSL line has since expanded to include the VSSL First Aid, VSSL Flask, VSSL Mini and more.

“VSSL’s tools are sleek, practical, and purpose-driven,” said Penn Newhard, partner and founder of Backbone Media. “Their products make adventure – and everyday life – easier and safer, and we look forward to helping tell their story.” To learn more about VSSL products, visit


About VSSL
VSSL, a leader in the preparedness space, manufactures modern tools for the outdoors, offering outdoor essentials in ulta-compact waterproof, military-grade aluminum vessels. Each unique VSSL offers an extremely compact and efficient way of transporting essential outdoor gear, without compromising valuable pack space and weight. For more about VSSL, visit

About Backbone Media

Backbone Media targets, engages and inspires the active lifestyle audience through public relations, social media, media planning and buying. For more than 20 years, Backbone has worked with leading outdoor gear, apparel, technology, and food and beverage brands, as well as tourism destinations around the world. Backbone has offices in Carbondale and Denver, Colorado, and is a six-time recipient Outside magazine’s “Best Places to Work” award. For more about Backbone Media, visit

Calvin Bond

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