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Nov 19|Wheel Pros

Wheel Pros Announces Partnership with Ken Block

Deal Includes New Signature Wheels from Rotiform, Fuel Off-Road, and Fuel UTV

DENVER, Colo. (Nov. 19, 2020) – Wheel Pros, the leading designer, marketer, and distributor of branded aftermarket wheels and distributor of performance tires and accessories, has partnered with rally driver and Gymkhana motorsport legend Ken Block. The partnership includes a series of wheels designed in collaboration with Block from Wheel Pros subsidiaries Rotiform, Fuel Off-Road, and Fuel UTV.

Ken Block is known worldwide for his rally car racing feats and viral Gymkhana films. His driving talent and rally car expertise have pushed the limits of what is possible in the world of motorsports through his personal racing team, Hoonigan Racing Division.

“It’s been a wild ride to work with Wheel Pros. What I’m most stoked about is the ability to work with their team of engineers to take my ideas and concepts for brand new wheel designs and make them a reality,” said Block.

The partnership provides Block with access to Wheel Pros’ stable of industry-leading product engineers and developers to collaborate on cutting edge wheel designs. The move leverages Block’s expertise to further establish Wheel Pros’ position as the leader in aftermarket wheel design and marketing.

“This partnership brings a lot of excitement to the industry, in a year that has been mired by COVID-19,” said Brian Henderson, Wheel Pros Chief Marketing Officer. “Ken, a true automotive enthusiast and great creative mind, brings tremendous value to the table as Wheel Pros further concretes itself as the pinnacle in the wheel and tire business.”

Leading off the starting line is the Block; a collaboration with Wheel Pros subsidiary, Fuel Off-Road. The Block brings aggressive looks and cutting-edge styling to the masses. Featuring a classic six spoke design and a unique simulated beadlock ring, the wheel has a custom look that will bring a whole new attitude to any truck, Jeep or SUV. Ken Block’s signature “43” and an embossed Fuel logo are the final touches that bring enthusiasts one step closer to being part of the team. Available in Matte Black, Anthracite, and Bronze finishes with fitments for today’s most common applications, the Block offers a variety of options to suit a wide rangeof off-road enthusiasts. Visit to match a vehicle with the one-of-a-kind wheels.

Stay tuned for new Ken Block collaborations with additional Wheel Pros subsidiaries.


About Wheel Pros
Wheel Pros serves over 10,000 retailers with a growing global network of distribution centers spanning North America, Europe, and Australia. Wheel Pros has a portfolio of proprietary brands with over 300 custom wheel styles, including some of the most recognized designs in the industry. More information is available at

Media Contacts:
Joe Risi
970.963.4873 ext.226

Eric Whiting
(970) 963-4873 ext. 170

Eric Whiting

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