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Nov 19|Wheel Pros

Wheel Pros Selects Backbone Media as PR Agency of Record

DENVER, Colo. (November 19, 2020) – Wheel Pros, the leading designer, marketer, and distributor of branded aftermarket wheels and distributor of performance tires and accessories, has named Backbone Media as its public relations agency of record. The Colorado-based agency partnered with Wheel Pros for earned media efforts supporting their lineup of trusted performance automotive aftermarket brands.

“The knowledge and expertise the Backbone team provides makes them a perfect partner to speak to core users while reaching broader audiences,” said Brian Henderson, Wheel Pros Chief Marketing Officer. “Backbone understands the trust we’ve built with the industry’s most discerning critics, and will be instrumental in sharing key messages in support of our wheel, performance tire, and accessory brands.”

Founded in 1995, Wheel Pros is rooted in American manufacturing with a passion for designing the industry’s best for the most discerning drivers. Today, their portfolio includes 24 of the industry’s leading aftermarket wheel, performance tire and accessory brands across all major vehicle segments.

“As Wheel Pros continues to expand their American manufacturing footprint, develop new partnerships with top industry experts and drivers, and expand their offering, we are proud to support their efforts to reach new consumers and launch new products to core enthusiasts,” said Backbone Media President Nate Simmons.


About Wheel Pros
Wheel Pros serves over 10,000 retailers with a growing global network of distribution centers spanning North America, Europe, and Australia. Wheel Pros has a portfolio of proprietary brands with over 300 custom wheel styles, including some of the most recognized designs in the industry. More information is available at

About Backbone Media
Backbone Media targets, engages and inspires the active lifestyle market through public relations, social media, media planning and buying. For more than 20 years, Backbone has worked with leading outdoor gear, apparel, technology, and food and beverage brands, as well as tourism destinations around the world. Backbone has offices in Carbondale and Denver, Colorado, and has been named Outside magazine’s “Best Places to Work.” For more about Backbone Media, visit

Media Contacts:
Joe Risi
970.963.4873 ext. 226

Eric Whiting
(970) 963-4873 ext. 170

Eric Whiting

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