CULTURE

Passion drives results.

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Culture is not just a talking point at our agency — it’s our foundation.

From day one, Backbone was rooted in the idea that you could fuse passion for an outdoor, active lifestyle with a profession advocating for brands you believe in. Today, we’re a team of more than 80 hard-charging runners, skiers, climbers, cyclists, hikers, paddlers, hunters, anglers, dog lovers and travel enthusiasts. We align our employees’ passions with the brands they represent.

Our fast-paced offices in Denver and Carbondale have landed us on Outside’s “Best Places to Work” list more years than we can count. But we don’t just throw around buzzwords like teamwork, trust and transparency. We live and breathe by our true north — from lunch runs, flex time and happy hours to trail work days and river clean-ups.

Our culture creates the active, vibrant energy that fuels what we do and what we stand for.

  • Authenticity

    Backbone partners with brands and people we respect and trust. We are the user group and we speak the language.

  • Advocacy

    Backbone is founded in the outdoors. We believe the outdoors should be accessible to everyone and we advocate for the protection of our environment for future generations.

  • Growth

    Through creativity and innovation, Backbone will evolve and elevate the level of services and values we deliver. We believe growth fuels opportunities for our employees and our partners.

  • Well-Being

    Backbone believes in a healthy, active workplace and puts a premium on the mythic work-life balance.

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We've been recognized as one of Outside Magazine's "Best Places to Work" for five years running. Want to join our team?

Apply now

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We look forward to learning more. A Backbone team member will follow up with you directly.

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