Specializing in the intersection of paid and earned media.

  • Public Relations
  • Media Planning and Buying
  • Digital Media
  • Affiliate Marketing
  • Social Media

Public Relations

Even as the media world shifts, good ink is still gold. From outdoor industry heavyweights and craft beer brewers to fitness brands and natural food pioneers, we’ve turned brand stories and product buzz into significant media coverage that fuels growth. We’ve built PR relationships and editorial networks over two decades of trust and experience. Whether a founder profile or a product launch, an emerging trend or a nostalgic look back, we know how to shape, frame and pitch stories that resonate, create coverage and drive sales.

Brand Stories

Branded Content

Crisis Management

Event Marketing

Influencer Recruitment and Seeding

Media Trips

Press Releases

Press Tours

Product Placement


Talent Management


Media Planning and Buying

The media landscape changes daily, but a solid media strategy remains the key to breaking through and reaching your customers while being efficient with your media spend. Our team of media strategists share their in-depth experience in every form of media, from print, out-of-home and broadcast opportunities to the full range of digital platforms. We build strategies, maintain objectivity, deliver buying power and ultimately add valuable bandwidth to your business.

Strategy and Planning

Market Research


Media Mix Optimization

Negotiation and Media Buying

Campaign Optimization

Reporting and Analytics

Digital Media

In the complex world of e-commerce, data is power. Yet without deep analytical and real-world expertise, it’s all just numbers. Our performance digital team integrates your advertising efforts and e-commerce operations, measuring performance through dataflow automation and constantly optimizing on the fly. We empower you with thoughtful insights from our daily immersion and platform expertise so your team can drive more revenue and grow your brand.

Paid Social

Paid Search

Google Shopping

YouTube Video Campaigns

Amazon Marketing Services

Digital Display Management and Remarketing

Affiliate Marketing

Rapidly evolving and exponentially growing, the discipline of affiliate marketing has shifted far beyond product review sites and influential bloggers to a scale that now includes the largest media outlets and the most successful e-commerce retailers. Building on our vast network of relationships, we help brands harness this powerful e-commerce tool by keeping their products and programs top of mind with the most important media outlets — driving revenue and growing customers one digital referral at a time.

Onboarding and Account Setup

Launch Strategy

Affiliate Recruitment

Product Launch and Promotion Strategy

Program Optimization


Backbone × Chaco media trip in Alaska. © Carson Brown.
Backbone × Filson waterfowl hunt in eastern Washington. © Bill Saunders.
Backbone × Eddie Bauer influencer summit. © Michael Imes.
Backbone × Red Paddle Co. media trip to Dragon World Championships, Innsbruck, Austria. © Jordan Curet.
TINCUP Backcountry Adventure


Thank you so very much for all of the blood sweat and tears that went into making [the TINCUP Backcountry Adventure] truly incredible and one of a kind. The experience itself was 11/10, but what was most gratifying to see were the meaningful connections every single person in attendance made with the TINCUP brand.

Olivia Yacoub, TINCUP Whiskey
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A two-decade track record of fueling brand growth.

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An extended family drawn together by common passion for an active lifestyle.

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