Specializing in the intersection of paid and earned media.

Marketing Strategy

The best marketing solutions for growing brands don’t always fall within the silos of PR, paid media or social media. When our clients need to go outside the box to reach the next level, we help them identify the best opportunities to further their success. We peel back the layers of a brand, analyze the industry, uncover cultural trends, dive into case studies, talk to real people and ask the hard questions to uncover opportunities. Our approach is rooted in the belief that meaningful connections need to be authentic. Our mission is to build brands that empower and inspire people not only to buy something, but to buy into something.

Go-to-market Strategy

Market Research

Audit and Analysis

Brand Strategy

Brand Positioning

Audience Profiling

Campaign Concepting

Backbone × Woolmark × PEARL iZUMi press event. © E. Clark

“Thank you so very much for all of the blood sweat and tears that went into making [the TINCUP Backcountry Adventure] truly incredible and one of a kind. The experience itself was 11/10, but what was most gratifying to see were the meaningful connections every single person in attendance made with the TINCUP brand.”

Olivia Yacoub, TINCUP Whiskey

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A two-decade track record of fueling brand growth.

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We look forward to learning more. A Backbone team member will follow up with you directly.

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