Specializing in the intersection of paid and earned media.

Media Planning and Buying

The media landscape changes daily, but a solid media strategy remains the key to breaking through and reaching your customers while being efficient with your media spend. Our team of media strategists share their in-depth experience in every form of media, from print, out-of-home and broadcast opportunities to the full range of digital platforms. We build strategies, maintain objectivity, deliver buying power and ultimately add valuable bandwidth to your business.

Strategy and Planning

Market Research


Media Mix Optimization

Negotiation and Media Buying

Campaign Optimization

Reporting and Analytics

Backbone × Filson waterfowl hunt in eastern Washington. © Bill Saunders.

Thank you so very much for all of the blood sweat and tears that went into making [the TINCUP Backcountry Adventure] truly incredible and one of a kind. The experience itself was 11/10, but what was most gratifying to see were the meaningful connections every single person in attendance made with the TINCUP brand.

Olivia Yacoub, TINCUP Whiskey

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A two-decade track record of fielding brand growth

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An extended family drawn together by common passion for an active lifestyle

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We look forward to learning more. A Backbone team member will follow up with you directly.

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