Specializing in the intersection of paid and earned media.


With 68% of online experiences beginning on a search engine and a clickthrough rate of 28.5% on the first organic result in Google Search, Search Engine Optimization (SEO) remains an essential digital marketing strategy. With 25 years in the active lifestyle industry and a decade of SEO experience, integrated across our marketing services, Backbone is uniquely positioned to provide qualified organic traffic results for our clients. We take a holistic 5-pronged approach focusing on high-impact keyword optimization, high-priority technical cleanup, high-quality backlink strategy, and page speed and site structure advisement. We use data-driven insights to inform strategy and we don’t believe in busy work.

Technical SEO Audit

Keyword & Content Opportunities Audit

SEO Consultation

Core Web Vitals Advisement

Backlink Strategy

SEO-Rich Content Calendars

Advanced SEO Reporting

Migrations & Re-platforming Consultation

Content Marketing & SEO Copywriting

Backbone Media Event © Evan Green

Thank you so very much for all of the blood sweat and tears that went into making [the TINCUP Backcountry Adventure] truly incredible and one of a kind. The experience itself was 11/10, but what was most gratifying to see were the meaningful connections every single person in attendance made with the TINCUP brand.

Olivia Yacoub, TINCUP Whiskey

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A two-decade track record of fielding brand growth

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An extended family drawn together by common passion for an active lifestyle

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We look forward to learning more. A Backbone team member will follow up with you directly.

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