SEO

With 68% of online experiences beginning on a search engine and a clickthrough rate of 28.5% on the first organic result in Google Search, Search Engine Optimization (SEO) remains an essential digital marketing strategy. With 25 years in the active lifestyle industry and a decade of SEO experience, integrated across our marketing services, Backbone is uniquely positioned to provide qualified organic traffic results for our clients. We take a holistic 5-pronged approach focusing on high-impact keyword optimization, high-priority technical cleanup, high-quality backlink strategy, and page speed and site structure advisement. We use data-driven insights to inform strategy and we don’t believe in busy work.