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A two-decade track record of fueling brand growth.

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  • All
  • Affiliate Marketing
  • Digital Media
  • Media Planning & Buying
  • Public Relations
  • Social Media

Matador

Matador Product Launch PR

Delivering product launch PR wins is essential for Backbone’s clients, offering the opportunity to introduce products to the…

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Osprey

Osprey Affiliate Marketing

As affiliate marketing continues to grow as a revenue driver for brands of all sizes, industries and target…

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Visit Estes Park

How Estes Park's Athlete in Residence Program Promoted Re-opening and Safe Tourism

In 2019 and 2020, Backbone’s media team partnered with Inkwell Media to create Visit Estes Park‘s Athlete in Residence…

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PEARL iZUMi

Virtual Women's Product Showcase

COVID-19 has affected all aspects of life, including the cancellation of Outdoor Retailer and many important product launch…

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Toad&Co

Full-Funnel Paid Social

For years, Backbone’s digital media team has been employing sophisticated full-funnel paid social segmentation tactics in our work…

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YETI x Bon Appétit

YETI Content Partnership

Backbone forged a long-term partnership between YETI and Bon Appétit’s Test Kitchen Manager Brad Leone, resulting in big…

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OUR SERVICES

Specializing in the intersection of paid and earned media.

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OUR TEAM

An extended family drawn together by common passion for an active lifestyle.

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