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Nov 25|Wheel Pros

Wheel Pros Acquires Performance Replicas

NEWS
For Immediate Release

Wheel Pros Acquires Performance Replicas
Deal Expands Wheel Pros’ Lineup to Include Leader in Factory Reproduction Wheels

DENVER (Nov. 25, 2020) – Wheel Pros, the leading designer, marketer, and distributor of branded aftermarket wheels and distributor of performance tires and accessories, announced that it has acquired the assets of Performance Replicas, Inc., a leading distributor of replica wheels. Financial terms were not disclosed.

Founded in 2010 by Dave Berry, Performance Replicas is a recognized leader in the factory reproduction wheel space with long-standing relationships across established national retailers and internet retailers. Performance Replicas wheels are well-known among enthusiasts in the automotive aftermarket for their superior quality, reliability and availability. Wheel Pros currently carries Performance Replicas wheels as part of its catalogue and expects to see extraordinary growth behind Wheel Pros’ distribution and marketing engine.

“Adding Performance Replicas to the Wheel Pros family helps us better serve our enthusiast customers who drive a wide range of vehicles and desire a variety of styles. By offering factory reproduction wheels in addition to our 22 proprietary wheel brands, we not only cater to all driver types, but we also simplify the shopping experience, serving as the one-stop shop for enthusiasts’ different wheel needs,” said Randy White, CEO and Co-founder of Wheel Pros. “As customers continue to personalize their vehicles, Wheel Pros will provide a full suite of designs to ensure their vehicles are as unique as they are.”

“We have known Dave for decades and are excited to officially add his products to our portfolio. Our customers have been clamoring for more Performance Replicas’ products, and by investing in the segment, we can now meet their demand and provide the same level of availability our customers have enjoyed across our existing brands. Performance Replicas fits in extremely well with our other aftermarket wheel brands and we are confident that with our global footprint of 40 distribution centers we can significantly grow the business,” added Jody Groce, President and Co-founder of Wheel Pros.

“Our salesforce has encouraged us to seek better pricing and better inventory on replica wheels. When our people are this adamant about a need, and we fulfill it. It’s a proven and successful model for our team,” said Jeff Rice, Wheel Pros’ Executive Vice President. “In adding the expertise of Dave Berry and his team at Performance Replicas to our sales team, we anticipate significantly accelerated growth in this segment.”

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About Wheel Pros
Wheel Pros serves over 10,000 retailers with a growing global network of distribution centers spanning North America, Europe, and Australia. Wheel Pros has a portfolio of proprietary brands with over 300 custom wheel styles, including some of the most recognized designs in the industry. More information is available at wheelpros.com.

Media Contacts:
Joe Risi
joe.risi@backbonemedia.net
970.963.4873 ext.226

Eric Whiting
eric.whiting@backbonemedia.net
(970) 963-4873 ext. 170

Eric Whiting
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