Bringing Whiskey to the Mountains with TINCUP
Backbone’s PR team members are experts at building impactful events that drive meaningful coverage.
THE DETAILS
TINCUP Whiskey seeks to establish their brand as the whiskey of the mountains in an authentic way. Backbone customized a Tucker Sno-Cat to go on tour and bring the TINCUP party to mountain locations.
Activations
Winter Wondergrass, GoPro Mountain Games, Outdoor Retailer, FIS Birds of Prey, brand photoshoots, and more
Event Parnterships
Protect Our Winters and Colorado Avalanche Information Center