four-dots projects
Jul 15|

Creating Press Buzz with YETI

Backbone specializes in creating custom experiences that strengthen relationships between brands, media and influencers.


Backbone invited a hand-picked group of media on a badass trip to Abaco Lodge in conjunction with the Spring 2018 YETI product release. We established deeper relationships with “core” media members and partners and created press buzz surrounding the Spring ’18 product release.

Earned Media Coverage
11+ million impressions
Editorial Placements
6 featured articles
up next
Bringing Whiskey to the Mountains with TINCUP

Interested in learning more?

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Specializing in the intersection of paid and earned media.

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We believe growth fuels opportunities for our employees and our partners.

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We look forward to learning more. A Backbone team member will follow up with you directly.

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