four-dots projects
Jul 15|SITKA

Facebook on Backbone’s Work for SITKA

Backbone’s expertise in paid media extends across all of today’s platforms, including dynamic advertising platforms and real-time bidding on Facebook. A certified Google Partner and a Facebook Partner, Backbone has had our work featured among Facebook’s Success Stories.


Facebook recently created a case study based on our work with SITKA Gear, a leading innovator in technical hunting apparel. Check it out here

Compared to Previous Campaign
60% decrease in cost-per-purchase
ROAS from direct online sales
5:1 ROAS
The Results

The campaign, which ran November 8–23, 2017, successfully promoted SITKA Gear’s higher-priced products. The campaign also resulted in:

  • 5X return on ad spend (direct online sales from dynamic ads)
  • 2X higher return on ad spend than previous non-dynamic Facebook campaigns shown to broad audiences
  • 60% lower cost per purchase over other non-dynamic Facebook campaigns shown to broad audiences
up next
The Wilderness Society Native Content Creation

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Specializing in the intersection of paid and earned media.

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We look forward to learning more. A Backbone team member will follow up with you directly.

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