Facebook on Backbone’s Work for SITKA
Backbone’s expertise in paid media extends across all of today’s platforms, including dynamic advertising platforms and real-time bidding on Facebook. A certified Google Partner and a Facebook Partner, Backbone has had our work featured among Facebook’s Success Stories.
Facebook recently created a case study based on our work with SITKA Gear, a leading innovator in technical hunting apparel. Check it out here.
The campaign, which ran November 8–23, 2017, successfully promoted SITKA Gear’s higher-priced products. The campaign also resulted in:
- 5X return on ad spend (direct online sales from dynamic ads)
- 2X higher return on ad spend than previous non-dynamic Facebook campaigns shown to broad audiences
- 60% lower cost per purchase over other non-dynamic Facebook campaigns shown to broad audiences