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Jul 10|Gerber

Gerber Center-Drive Launch

Backbone leveraged platform-optimized video and notable press hits and accolades to grow awareness and drive sales of Gerber’s highly anticipated Center-Drive multi-tool release.

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The Challenge

Backbone leveraged platform-optimized video and notable press hits and accolades to grow awareness and drive sales of Gerber’s highly anticipated Center-Drive multi-tool release.

The Solution

Backbone targeted users on YouTube and Facebook through a combination of credit card buyer files, interest groups and Google preset audiences for those in the market for tools and home-improvement instruction.

The campaign successfully closed the loop with branded/competitive search and remarketing to video viewers with notable press hits.

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We look forward to learning more. A Backbone team member will follow up with you directly.